Rivalry and Group Behavior Among Consumers and Brands: Comparisons in and Out of the Sport Context, Havard Cody T.

Автор: Havard Cody T.
Название: Rivalry in Sport: Understanding Fan Behavior and Organizations
ISBN: 3030474542 ISBN-13(EAN): 9783030474546
Издательство: Springer
Рейтинг:
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry.

Автор: Foxall
Название: Consumers in Context
ISBN: 1138962899 ISBN-13(EAN): 9781138962897
Издательство: Taylor&Francis
Рейтинг:
Цена: 39811.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.