Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 3795.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Before AIDS or coronavirus, there was the Spanish Flu -- Catharine Arnold's gripping narrative, Pandemic 1918, marks the 100th anniversary of an epidemic that altered world history, now in paperback.
In January 1918, as World War I raged on, a new and terrifying virus began to spread across the globe. In three successive waves, from 1918 to 1919, influenza killed more than 50 million people. German soldiers termed it Blitzkatarrh, British soldiers referred to it as Flanders Grippe, but world-wide, the pandemic gained the notorious title of "Spanish Flu". Nowhere on earth escaped: the United States recorded 550,000 deaths (five times its total military fatalities in the war) while European deaths totaled over two million.
Amid the war, some governments suppressed news of the outbreak. Even as entire battalions were decimated, with both the Allies and the Germans suffering massive casualties, the details of many servicemen's deaths were hidden to protect public morale. Meanwhile, civilian families were being struck down in their homes. The City of Philadelphia ran out of gravediggers and coffins, and mass burial trenches had to be excavated with steam shovels. Spanish flu conjured up the specter of the Black Death of 1348 and the great plague of 1665, while the medical profession, shattered after five terrible years of conflict, lacked the resources to contain and defeat this new enemy.
Through primary and archival sources, historian Catharine Arnold gives readers the first truly global account of the terrible epidemic.
Автор: Catharine Arnold Название: Pandemic 1918 ISBN: 178929293X ISBN-13(EAN): 9781789292930 Издательство: Michael O'Mara Рейтинг: Цена: 1596.00 р. Наличие на складе: Поставка под заказ.
Описание: The influenza epidemic of 1918 was the greatest human disaster of the 20th century and most likely in all recorded history. This is a moving, unique and highly prescient history, filled with eye-witness accounts.
Автор: Alexander, Elise Briggs, Mary Gilson, Catharine Lake, Gillian Mitchell, Helena Swarbrick, Nick Название: Professional dialogues in the early years ISBN: 1912508249 ISBN-13(EAN): 9781912508242 Издательство: Taylor&Francis Рейтинг: Цена: 3673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides early years teacher educators with critical guidance to explore the enduring philosophies and principles of early years` pedagogy and to creatively interpret and communicate these to those they are training to be teachers and professionals.
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