Описание: Brings together chapters from more than a dozen leading methods scholars to revolutionize qualitative research design. Provides novel strategies for conducting comparative political research beyond the controlled comparisons typically taught in graduate methods courses.
Автор: Esteban-Bravo Mercedes, Vidal-Sanz Jose M. Название: Marketing Research Methods: Quantitative and Qualitative Approaches ISBN: 1108834981 ISBN-13(EAN): 9781108834988 Издательство: Cambridge University Press Рейтинг: Цена: 34784.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
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