Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs, Duhй Sandra
Автор: Feldman Ofer Название: Psychology of Political Communicators ISBN: 1138596191 ISBN-13(EAN): 9781138596191 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this timely study, Ofer Feldman, Sonja Zmerli and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Collectively, the essays form a solid foundation on which to understand the different roles language plays in the conduct of politics.
Автор: Breakenridge Название: Answers for Modern Communicators ISBN: 0415303923 ISBN-13(EAN): 9780415303927 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication.
The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question-answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field.
Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
Описание: This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents.
Автор: Duhe, Sandra Название: Business for communicators ISBN: 0367430088 ISBN-13(EAN): 9780367430085 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. This book provides future and current professional communicators with a hands-on, working knowledge of businesses.
Название: The Psychology of Political Communicators ISBN: 1138596183 ISBN-13(EAN): 9781138596184 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this timely study, Ofer Feldman, Sonja Zmerli and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Collectively, the essays form a solid foundation on which to understand the different roles language plays in the conduct of politics.
We all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? Behavioral science has uncovered a number of fundamental underlying human truths that reveal why people reject healthcare change.
In this book, we teamed up a behavioral scientist and a healthcare communicator to work together to create one clear picture of what we know and how we can apply it in the everyday work of helping more people live healthier lives.
Inside, you'll find nine principles of behavioral science that point to new ways to design communications, interventions and programs to help people make better, more confident decisions about their health. All while building the motivation to try and the resilience to try again when they have a setback along the way.
Each principle comes with tools, examples, and new ideas to help quickly upskill you and your team on how to use what motivates people to unlock real change.
Описание: Translation and Localization brings together the research and insights of veteran practicing translators to offer comprehensive guidance for technical communicators. The volume begins with the fundamentals of translation before leading readers through the process of preparing technical documents for translation.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
