World Tourism Cities: A Systematic Approach to Urban Tourism, Morrison Alastair M., Maxim Cristina
Автор: Morrison, Alastair M. Maxim, Cristina Название: World tourism cities ISBN: 0367629127 ISBN-13(EAN): 9780367629120 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management.
Автор: Kolb Название: Tourism Marketing for Cities and Towns ISBN: 1138685186 ISBN-13(EAN): 9781138685185 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Описание: This book investigates urban tourism development in Sub-Saharan Africa, highlighting the challenges and risks involved, but also showcasing the potential benefits. The important insights in this book will be of interest to researchers and practitioners across Tourism, Geography, Urban Development, and African Studies.
Автор: Akifumi Kuchiki; Tetsuo Mizobe; Toshitaka Gokan Название: A Multi-Industrial Linkages Approach to Cluster Building in East Asia ISBN: 1137571276 ISBN-13(EAN): 9781137571274 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book proposes measures to promote regional industrial development in East Asia from the perspective of three industries: agriculture, food, and tourism. The first part of the book introduces a basic model for the formation of the agriculture, food, and tourism industry cluster.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Shoval, Noam Название: Tourism and Urban Planning in European Cities ISBN: 0367582406 ISBN-13(EAN): 9780367582401 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Поставка под заказ.
Автор: Leonard, Llewellyn Название: Sustainable Urban Tourism in Sub-Saharan Africa ISBN: 0367682834 ISBN-13(EAN): 9780367682835 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Noe Francis, Uysal Muzaffer Название: Tourist Customer Service Satisfaction: An Encounter Approach ISBN: 113888071X ISBN-13(EAN): 9781138880719 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other's needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer.
Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider's role performance. The book uses encounter theory to examine the customer - provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee - centric competitive advantage in this sector can be achieved in various markets.
This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.
Автор: Samuel Meng; Mahinda Siriwardana Название: Assessing the Economic Impact of Tourism ISBN: 3319403273 ISBN-13(EAN): 9783319403274 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book employs a computable general equilibrium (CGE) model – a widely used economic model which uses actual data to provide economic analysis and policy assessment – and applies it to economic data on Singapore’s tourism industry. The authors set out to demonstrate how a novice modeller can acquire the necessary skills and knowledge to successfully apply general equilibrium models to tourism studies. The chapters explain how to build a computable general equilibrium model for tourism, how to conduct simulation and, most importantly, how to analyse modelling results. This applied study acts as a modelling book at both introductory and intermediate levels, specifically targeting students and researchers who are interested in and wish to learn computable general equilibrium modelling. The authors offer insightful analysis of Singapore’s tourism industry and provide both students and researchers with a guide on how to apply general equilibrium models to actual economic data and draw accurate conclusions.
Название: Food and Wine Events in Europe ISBN: 1138082279 ISBN-13(EAN): 9781138082274 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.
This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
Автор: Nicole H?usler Название: Cultural Due Diligence in Hospitality Ventures ISBN: 3319513362 ISBN-13(EAN): 9783319513362 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Analysing Cultural Diversity in Approaches towards Poverty Alleviation.- The Unpacking of Culture within the Framework of Cultural Due Diligence.- Organisational Culture and Community Culture in the Hospitality Secto.- Methodology: Identifying the Theoretical Framework of COCA.- Methodology: Designing the Framework for Creative Organisational Culture Appraisal (COCA) - A Tentative Approach.- Cultural Context Analysis of Case Study Research.- Results.- Discussion and Modification of the Framework.- Conclusion.
Автор: Coltman Название: Introduction to Travel and Tourism: An Internation ISBN: 0471288624 ISBN-13(EAN): 9780471288626 Издательство: Wiley Рейтинг: Цена: 18533.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The fundamentals of travel and the impacts of tourism throughout history and the world
Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.
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