The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.
Founded in 1959 by some of the nation's leading social scientists--"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"--Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a "People Machine" that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their "People Machine" from New York, Washington, Cambridge, and even Saigon, Simulmatics' clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration's ill-fated attempt to predict race riots. The company's collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.
The scientists of Simulmatics believed they had invented "the A-bomb of the social sciences." They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.
Автор: Hammer Rob Название: Barbershops of America: Then and Now ISBN: 0764359282 ISBN-13(EAN): 9780764359286 Издательство: Schiffer Рейтинг: Цена: 5806.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There’s no feeling in the world like a fresh shave. Experience the nostalgia of a new haircut with every turn of the page as you traverse the 50 states in this never-before-seen look at the barbershops of old. Chronicling commercial photographer Rob Hammer’s 7-year journey across the country, this documentation of both historical and “next generation” barbershops offers a rare insight into the stories of men who spent their lives at the center of their communities. The photographs within offer a unique look into the world of traditional barbershops throughout America, whose legacies, reputations, and histories are now synonymous with the red, white, and blue poles that you can still see outside their front doors today. Discover the stark contrast between barbers of the past and those of the present as you follow each individual’s common passion for a tradition that has fueled the barbershop business for decades.
Автор: Arian Amir Ahmadi Название: Then the Fish Swallowed Him ISBN: 0062946293 ISBN-13(EAN): 9780062946294 Издательство: HarperCollins USA Цена: 3585.00 р. Наличие на складе: Нет в наличии.
Описание:
An critically-acclaimed Iranian author makes his American literary debut with this powerful and harrowing psychological portrait of modern Iranan unprecedented and urgent work of fiction with echoes of The Stranger, 1984, and The Orphan Masters Sonthat exposes the oppressive and corrosive power of the state to bend individual lives.
Yunus Turabi, a bus driver in Tehran, leads an unremarkable life. A solitary man since the unexpected deaths of his father and mother years ago, he is decidedly apoliticaleven during the drivers strike and its bloody end. But everyone has their breaking point, and Yunus has reached his.
Handcuffed and blindfolded, he is taken to the infamous Evin prison for political dissidents.
Inside this stark, strangely ordered world, his fate becomes entwined with Hajj Saeed, his personal interrogator. The two develop a disturbing yet interdependent relationship, with each playing his assigned role in a high stakes psychological game of cat and mouse, where Yunus endures a mind-bending cycle of solitary confinement and interrogation. In their startlingly intimate exchanges, Yunuss life begins to unfoldfrom his childhood memories growing up in a freer Iran to his heartbreaking betrayal of his only friend.
As Yunus struggles to hold on to his sanity and evade Saeeds increasingly undeniable accusations, he must eventually make an impossible choice: continue fighting or submit to the system of lies upholding Irans power.
Gripping, startling, and masterfully told, Then the Fish Swallowed Him is a haunting story of life under despotism.
Автор: Northcott, Richard Название: Oxford Read and Discover: Level 6: Clothes Then and Now ISBN: 0194645614 ISBN-13(EAN): 9780194645614 Издательство: Oxford University Press Рейтинг: Цена: от 840.00 р. Наличие на складе: Есть
Описание: Read and discover all about clothes in the past and clothes today... Where were your clothes made? What is a fashion victim?
Описание: "First they came for the Communists, and I did not speak out-Because I was not a Communist..." Few today recognize the name Martin Niem ller, though many know his famous confession. In Then They Came for Me, Matthew Hockenos traces Niem ller's evolution from a Nazi supporter to a determined opponent of Hitler, revealing him to be a more complicated figure than previously understood. Born into a traditionalist Prussian family, Niem ller welcomed Hitler's rise to power as an opportunity for national rebirth. Yet when the regime attempted to seize control of the Protestant Church, he helped lead the opposition and was soon arrested. After spending the war in concentration camps, Niem ller emerged a controversial figure: to his supporters he was a modern Luther, while his critics, including President Harry Truman, saw him as an unrepentant nationalist. A nuanced portrait of courage in the face of evil, Then They Came for Me puts the question to us today: What would I have done?
Название: Then Is Now ISBN: 1564967662 ISBN-13(EAN): 9781564967664 Издательство: Rockport/Rotovision Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Автор: Jewell Lisa Название: Then She Was Gone ISBN: 1501154656 ISBN-13(EAN): 9781501154652 Издательство: Simon & Schuster Цена: 2207.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Nominated for a 2018 Goodreads Choice Award"An acutely observed family drama with bone-chilling suspense." --People"Jewell teases out her twisty plot at just the right pace, leaving readers on the edge of their seats. Her multilayered characters are sheer perfection, and even the most astute thriller reader won't see where everything is going until the final threads are unknotted." --Booklist, starred review"Sharply written with twists and turns, Jewell's latest will please fans of Gone Girl, The Girl on the Train, or Luckiest Girl Alive." --Library Journal Ellie Mack was the perfect daughter. She was fifteen, the youngest of three. She was beloved by her parents, friends, and teachers. She and her boyfriend made a teenaged golden couple. She was days away from an idyllic post-exams summer vacation, with her whole life ahead of her. And then she was gone. Now, her mother Laurel Mack is trying to put her life back together. It's been ten years since her daughter disappeared, seven years since her marriage ended, and only months since the last clue in Ellie's case was unearthed. So when she meets an unexpectedly charming man in a caf , no one is more surprised than Laurel at how quickly their flirtation develops into something deeper. Before she knows it, she's meeting Floyd's daughters--and his youngest, Poppy, takes Laurel's breath away. Because looking at Poppy is like looking at Ellie. And now, the unanswered questions she's tried so hard to put to rest begin to haunt Laurel anew. Where did Ellie go? Did she really run away from home, as the police have long suspected, or was there a more sinister reason for her disappearance? Who is Floyd, really? And why does his daughter remind Laurel so viscerally of her own missing girl?
Описание: Bricks are the only non-natural building material that can look back at several thousand years of history. And as Mies van der Rhohe stated: "Architecture starts when you carefully put two bricks together. There it begins." Buildings made of this fabric from very different epochs and cultures all over the world are always astonishing, and the world's best architects have explored the qualities of brickwork. A key characteristic for its success since time immemorial has always been easy planning through the standardization of production and the resulting harmonized construction process. Amazing constructive qualities, inexpensive and at the same time environmentally friendly production as well as the longevity are among the qualities that are particularly valued today. In this volume, historical and contemporary brick edifices are featured showing the wide range of possible applications and design possibilities.
Автор: Van Uffelen Chris Название: Massive, Expressive, Sculptural: Brutalism Now and Then ISBN: 3037682248 ISBN-13(EAN): 9783037682241 Издательство: Thames & Hudson Рейтинг: Цена: 6592.00 р. Наличие на складе: Поставка под заказ.
Описание: Buildings designated brutalist in style were largely built in the 1960s and 1970s, exuding an aura of daring, uncompromising design today. It is the French term "brut," meaning raw or unrefined, that lent its name to this particular architectural phenomenon. Vilified for decades as the step-child of modernism, brutalist architecture is now enjoying an astonishing comeback as the latest discovery among digital trendsetters. As well as fascinating users across social networks, brutalism is also inspiring contemporary architecture. Large-scale sculptural forms, coarsely finished materials and floor plans that defy convention merge with contemporary design to generate enthralling new creations. This book offers a sophisticated overview of post-war and contemporary brutalist buildings and of the relationship - in appearance and design, in the grand concepts and the smallest details - between brutalism today and its ancestors.
Автор: Grylls Vaughan Название: Batsford`s Cambridge Then and Now ISBN: 1849940223 ISBN-13(EAN): 9781849940221 Издательство: Anova Цена: 2143.00 р. Наличие на складе: Поставка под заказ.
Описание: Archive pictures of Cambridge from the Victorian period to the 1950s and `60s are matched with the same viewpoint today. Each is accompanied by an explanatory caption giving the history and changes that have affected the site.
Описание: New non-fiction graded readers for primary - 8-year-olds and up. Cross-curricular topics and colour photos make learning English through other subjects exciting. Two new levels for younger or lower-level students.
