Chen Andrew The Cold Start Problem: How to Start and Scale Network Effects 9780062969743

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Автор: Chen Andrew
Название: The Cold Start Problem: How to Start and Scale Network Effects
ISBN: 9780062969743
Издательство: HarperCollins USA
Классификация:

Экономическое прогнозирование

Советы по карьере и достижению успеха

Популярная психология

Уверенность в себе, мотивация и самооценка

ISBN-10: 0062969749
Обложка/Формат: Hardcover
Страницы: 400
Вес: 0.65 кг.
Дата издания: 07.12.2021
Язык: English
Размер: 23.11 x 15.49 x 3.56 cm
Подзаголовок: How to start and scale network effects
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Поставляется из: США
Описание:

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how techs most successful products have solved the dreaded cold start problem--by leveraging network effects to launch and scale toward billions of users.

Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of the network effect, where a product or services value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether theyre messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.

Yet most entrepreneurs lack the vocabulary and context to describe them--much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.

The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

The Cold Start Problem: How to Start and Scale Network Effects, Chen Andrew