Marketing for Sustainable Development, Dekhili Sihem
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Kane, Gareth Название: Building a sustainable supply chain ISBN: 1909293784 ISBN-13(EAN): 9781909293786 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The massive oil spill in the Gulf of Mexico in 2010 was not caused by BP, but by a contractor, yet BP got the blame. The toxic waste from the production of Apple products dumped in China in 2011 was not dumped by Apple, but by a supplier, yet Apple got the blame. The horsemeat found in beef burgers in 2013 was not added by Tesco, but by a supplier, yet Tesco got the blame. In all three cases, blame for the damage caused by suppliers floated up through the supply chain until it lodged with the big brand at the top.
No longer can companies constrain their corporate responsibility within the factory fence, as that boundary is not recognized by outside observers. This situation is exacerbated by the fact that the majority of most organizations' environmental footprint lies in their supply chain. This means that, to address the sustainability agenda in a meaningful way, they must tackle the impacts of their suppliers. Unfortunately this is a huge challenge as visibility and influence diminishes quickly as you start to work your way down through the layers of suppliers.
This book gives a quick but comprehensive guide to the most effective techniques to help you proactively address environmental risks in the supply chain. It covers the following: the business case for a sustainable supply chain; supply chains and sustainability: the big picture; making supply chains sustainable: the fundamentals; basic techniques: the "hard yards" of green procurement; intermediate techniques: those requiring changes to operations and products/services; advanced techniques: changes to the business model and corporate philosophy.
The book draws upon exclusive interviews with top sustainability practitioners along with the practical experiences of the author to provide real world examples at the cutting edge.
Автор: Lewis, Helen Название: Product stewardship in action ISBN: 1783533366 ISBN-13(EAN): 9781783533367 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Product Stewardship in Action describes how and why leading companies are taking responsibility for the environmental impact of their products. Written primarily for a business audience, it draws on the knowledge and experience of industry practitioners and other experts to provide a structured approach to product responsibility within firms.
Название: The World Guide to Sustainable Enterprise ISBN: 1783534621 ISBN-13(EAN): 9781783534623 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 2 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in Asia Pacific.
Автор: Rowledge Название: CrowdRising ISBN: 1783533773 ISBN-13(EAN): 9781783533770 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CrowdRising profiles initiatives of companies, NGOs and technology providers using crowdsourcing to develop solutions to global problems. It highlights the experiences of leaders, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going.
Автор: Lanzini, Pietro Название: Responsible citizens and sustainable consumer behaviour ISBN: 1138302775 ISBN-13(EAN): 9781138302778 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors.
Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated.
This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
Описание: Businesses today face many obstacles, but one major hurdle is optimizing sales performance and achieving peak levels of execution. In recent years, there has been a significant decline in sales performance among businesses internationally. Many professionals attribute this disparity to the lack of attention towards certain business techniques including "Sales Peak Performance" and "Business to Business." Strategies like this lack empirical validity and further investigation on the implementation of these approaches could significantly impact the business world.
Achieving Peak Sales Performance for Optimal Business Value and Sustainability is a collection of innovative research on the methods and applications of various elements that influence sales peak performance including personal, organizational, and symbiotic determinants. While highlighting topics including emotional intelligence, personal branding, and customer relationship management, this book is ideally designed for sales professionals, directors, advertisers, managers, researchers, students, and academicians seeking current research on insights and advancements of business sustainability and sales peak performance.
Автор: Powell, Sonja Название: Sustainability in the public sector ISBN: 190929330X ISBN-13(EAN): 9781909293304 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainability in the Public Sector provides a quick-start guide for a wide variety of public sector stakeholders, equipping them with knowledge of both the sustainable development challenges and the political backdrop to this agenda.
This guide: uncovers the history of the term "sustainable development" and introduces basic sustainability theory; highlights the realities of the politics behind the sustainable development agenda, alongside the responses of successive political administrations; provides a snapshot of how sustainable development in local government is developed and demystifies the roadmap for achieving the UK's 2050 carbon reduction targets.
This book will be invaluable to a variety of public bodies, such as local authorities, and their stakeholders, including councillors, officers, members of Local Enterprise Partnerships, Local Nature Partnerships, scrutiny panels and other forums, in enhancing understanding of both the sustainable development challenge facing us today and the political backdrop to this agenda.
Название: Sustainable enterprise fieldbook: second edition ISBN: 178353527X ISBN-13(EAN): 9781783535279 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Sustainable Enterprise Fieldbook engages today`s managers and leaders of organizations, in both the private sector and civil society, who are being challenged as never before to fi nd ways to play a proactive role in understanding and addressing the risks and opportunities of sustainability.
Автор: Hardyment, Richard Название: The wellbeing purpose hardyment ISBN: 1138549304 ISBN-13(EAN): 9781138549302 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Wellbeing Purpose is the first book that explains how companies can make life better across their value chains from sourcing raw materials to innovating, marketing and selling products and services. It sets out the steps for any organisation to create profits (wealth creation) whilst simultaneously making life better.
Название: Base of the Pyramid 3.0 ISBN: 1783532017 ISBN-13(EAN): 9781783532018 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Caneque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
Название: The World Guide to Sustainable Enterprise ISBN: 1783534680 ISBN-13(EAN): 9781783534685 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 1 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Middle East and North Africa.
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