Описание: For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly ‘branded’ and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process throughout the centuries, focusing on the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding – a phenomenon that has long been intertwined with literature.
Автор: Peter Joore; Guido Stompff; Jeroen van den Eijnde Название: Applied design research : ISBN: 1032209194 ISBN-13(EAN): 9781032209197 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Design and research are two fields of knowledge that each has its traditions, methods, standards, and practices. These two worlds are separate where researchers investigate what exists and designers design what could be. This book builds a bridge by integrating design and research to develop a new field of knowledge.
Автор: Fauve, Adrien Cordier, B. J. De Bosch, Jeroen Van Den Название: European handbook of central asian studies - history, politics, and societies ISBN: 3838215184 ISBN-13(EAN): 9783838215181 Издательство: Gazelle Book Services Рейтинг: Цена: 19091.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lively polkas, hearty marches and fast waltzes are included in this volume. Wolfgang Birtel has written more than 20 wonderful and rousing arrangements for violin and piano of well-known and lesser-known pieces. In addition to important composers such as Strauss father and Strauss son, the collection also includes lesser-known names such as Fucik or Komzak. Besetzung:violin and piano
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