Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding, Helleke van den Braber, Jeroen Dera, Jos Joosten, Maarten Steenmeijer
Автор: Tybout Alice M., Calkins Tim Название: Kellogg on Branding in a Hyper-Connected World ISBN: 111953318X ISBN-13(EAN): 9781119533184 Издательство: Wiley Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.
Creating a brand--and steering it in the right direction--is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:
Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more
Adopt successful strategies from development to launch to leveraging
Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace
Increase brand value and use brand positioning to build a mega-brand
In today's challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 2771.00 р. 3958.00-30% Наличие на складе: Есть (1 шт.) Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben Название: Disruptive Branding: How to Win in Times of Change ISBN: 0749484063 ISBN-13(EAN): 9780749484064 Издательство: Неизвестно Рейтинг: Цена: 5067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
Автор: Fox Stivie Название: Marketing and Branding: Business Strategies ISBN: 1632407868 ISBN-13(EAN): 9781632407863 Издательство: Неизвестно Рейтинг: Цена: 24936.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
Автор: Bayraktar Ahmet, Uslay Can Название: Global Place Branding Campaigns Across Cities, Regions, and Nations ISBN: 1522505768 ISBN-13(EAN): 9781522505761 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading...
Did you know:
The brand worth the most in the entire world is Alphabet--better known as Google, and it s worth $286 billion.
It takes 5 to 7 impressions to produce a fragment of brand awareness.
It takes just 10 seconds for people to form an impression of your brand.
When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product.
Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to.
Aside from strategic planning, building a brand also means promoting it to where your target audience is.
Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist."
Did you know that:
The average person spends 142 minutes of their day using social media.
In 2019, there were 3.8 billion social media users.
On average, people have 7.6 social media accounts.
It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands.
In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover:
The single most critical element in your branding that leaves a lasting impression for buyers
How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales
The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business
The 4 most important social media networks to use to promote your brand
The common mistake that almost all businesses make when posting content on social media
How to portray your vision through a brand image that people will love, share and stick to
...and much, much more
Added BONUS: - Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success
Scroll up and click the "Buy Now with 1-Click" button to instantly increase your sales by building your brand for your customer.
Описание: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs.
Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
Автор: Rajagopal Название: Competitive Branding Strategies ISBN: 3030249328 ISBN-13(EAN): 9783030249328 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
Branding is not just an age-old practice that businesses continue to use just because it is commonplace. Now more than ever, branding is essential, as there are more choices out there for your potential customers than ever before. Your personal brand is more than a logo or a style guide for marketing efforts. It can be thought of as everything that differentiates your social media presence from the competition as a good brand influences every aspect of your customer's experience. A good brand can generate significant additional awareness while a bad one can ruin you regardless of the quality of whatever it is you ultimately produce.
The best way to make your brand stand out these days is through social media and will discuss everything you need to do in order to get started successfully. First, you will learn the basics of branding and the things you need to consider before getting started to ensure the best results. Next, you will learn about the new trends that are going to shape 2020 from start to finish.
With the basics out of the way, you will then learn about the things to keep in mind when creating your brand to ensure that you stand out from the crowd. You will then learn how to create an offer that is irresistible as well as find tips for staying on brand regardless if you are using Facebook, Instagram or YouTube. Finally, you will find tips for finding and keeping a mentor that is worth the trouble and how to keep tabs on your brand once things are running smoothly.
This book covers the following topics:
Information on Social Media and Personal Branding
Give you the Correct Mindset for Social Media and Personal Branding
How to Choose your Niche and your Audience
How to Grow your Audience and Content Strategies
Info on how to grow your Network
...And much more
The goal of every business is to be the first choice for their target audience, bar none and managing and building a brand is a major step in making that happen. While the first thing that most people think of when it comes to branding are the things that were listed off, the concept of the brand actually extends beyond that to things like the core values of your business and even peaks through in every interaction you have with suppliers and customers so much so that it reflects the reputation of your organization.
It isn't just customers that build up an emotional attachment to specific brands either, employees of certain companies are well known for being overly committed to their corporate overlords making it possible for strong loyalties to rise to the point that they even come with a sense of ownership as well. This can be an effective tool when it comes to increasing sales, as well as maintaining employee motivation. It can also cause problems as your company grows, however, if those who feel they are stakeholders do not feel they were properly consulted when it came to planning out the future of the company.
Anyways I can go on and on talking about Social Media and Personal Branding but it is best if you learn for yourself by buying this book. Learn with us so that we can help you with your problem
If you want to generate 10,000$ a month with digital marketing, then keep reading
Your Customers will Never Stop to Use this Amazing Book
Entrepreneurs and influencers have finally discovered the power of digital marketing and having a profitable online business. In fact, during 2020, online stores have seen a growth of over 26% and this trend will keep on going for a very long time.
However, even if the numbers look incredible, big brands and companies have not saturated the entire market yet. This allows retailers and new entrepreneurs just like you to take full advantage of users' attention, which is greatly underpriced at this moment.
This is why you need to start today, having a clear strategy to monetize your audience.
Here is what you will discover in this book:
The 6 secret steps to every effective digital marketing plan and how you can use them to take your online business to the next level
The only way to create an editorial plan that puts money into your pocket
The KPIs used by the most successful online businesses to monitor results and increase sales
A special tool to automate lead generation and leverage artificial intelligence to increase sales
A detailed step by step guide to Facebook Ads and Google Ads and how you can combine them to put even more money into your pocket
and much, much more
The beauty of digital marketing is that it can be done with little money. Being able to position yourself effectively is the best way to assure your business a long lasting success and this book will show you how to do it
This is the best time to start focusing on an online business, as people are spending more time than ever on their phones.
It is time to turn their attention into sales
Buy Now and Let Your Customers Become Addicted to this Awesome Book
