Intellectual Property and Immorality: Against Protecting Harmful Creations of the Mind, Snow Ned
Автор: Anthony M. Keats, Peter Hlavnicka Название: Protecting the Brand, Volume I: Counterfeiting and Grey Markets ISBN: 1637421516 ISBN-13(EAN): 9781637421512 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.
It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).
Описание: This book shows what the law gets right-and wrong-when it comes to understanding creators and their audiences. The book offers the first scholarly exploration of the intersection between neuroscience and intellectual property law and will appeal to legal actors and anyone involved in the arts or sciences.
Автор: Price, David (charles Darwin University, Australia) Aldebasi, Alhanoof (princess Nourah Bint Abdulrahman University, Saudi Arabia) Название: Protecting intellectual property in the arabian peninsula ISBN: 1138211478 ISBN-13(EAN): 9781138211476 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering the intellectual property protection regimes of the Gulf Cooperation Council member states, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates, the book also includes discussion of Yemen and Jordan as possible future members of the Gulf Cooperation Council.
Автор: Hlavnicka, Peter Keats, Anthony Название: Protecting the brand ISBN: 1637422067 ISBN-13(EAN): 9781637422069 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection.This second volume showcases U.S. states specific legal statues and examples related to legal approach to counterfeiting and grey market issues. The primary emphasis is to prove advice to U.S. companies navigating the complex domestic legislation and provide a single source of reference for both law practitioners and those tasked with intellectual property rights enforcement and compliance who need to understand the applicable state legislation.Both volumes of this book are focused on leveraging trademark enforcement while also commenting on copyright and patent enforcement, establishing a framework for successful brand protection in the future.
Автор: Gassmann Oliver, Bader Martin A., Thompson Mark James Название: Patent Management: Protecting Intellectual Property and Innovation ISBN: 3030590119 ISBN-13(EAN): 9783030590116 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1. Fundamentals of Intellectual Property Rights.- 2. Protection Strategies.- 3. Evaluating and Valuing Patents.- 4. Successful Practices in Commercializing Patents.- 5. Organizing Patent Management.- 6. Patent Management by Industry.- 7. Patent Management in New Technology Environments.- 8. Useful Information for Practitioners.
Автор: Gassmann Oliver, Bader Martin A., Thompson Mark James Название: Patent Management: Protecting Intellectual Property and Innovation ISBN: 3030590089 ISBN-13(EAN): 9783030590086 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1. Fundamentals of Intellectual Property Rights.- 2. Protection Strategies.- 3. Evaluating and Valuing Patents.- 4. Successful Practices in Commercializing Patents.- 5. Organizing Patent Management.- 6. Patent Management by Industry.- 7. Patent Management in New Technology Environments.- 8. Useful Information for Practitioners.
Описание: This book explores the intersection between artificial intelligence and two intellectual property rights: copyright and patents. The increasing use of artificial intelligence for generating creative and innovative output has an impact on copyright and patent laws around the world. The book aims to map and analyse that impact.
When first written into the Constitution, intellectual property aimed to facilitate "progress of science and the useful arts" by granting rights to authors and inventors. Today, when rapid technological evolution accompanies growing wealth inequality and political and social divisiveness, the constitutional goal of "progress" may pertain to more basic, human values, redirecting IP's emphasis to the commonweal instead of private interests. Against Progress considers contemporary debates about intellectual property law as concerning the relationship between the constitutional mandate of progress and fundamental values, such as equality, privacy, and distributive justice, that are increasingly challenged in today's internet age. Following a legal analysis of various intellectual property court cases, Jessica Silbey examines the experiences of everyday creators and innovators navigating ownership, sharing, and sustainability within the internet eco-system and current IP laws. Crucially, the book encourages refiguring the substance of "progress" and the function of intellectual property in terms that demonstrate the urgency of art and science to social justice today.
Автор: Bartholomew Mark Название: Adcreep: The Case Against Modern Marketing ISBN: 0804795819 ISBN-13(EAN): 9780804795814 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2006.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private.
Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience.
In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Описание: This book explores an emerging type of remedy - an injunction that can compel innocent intermediaries to assist in the enforcement of intellectual property rights. Website blocking, content filtering, and disconnection injunctions are all instances of its application. The book highlights problems that these measures pose for the future of the internet and intellectual property law.
Автор: Husovec, Martin Название: Injunctions against intermediaries in the european union ISBN: 1108415067 ISBN-13(EAN): 9781108415064 Издательство: Cambridge Academ Рейтинг: Цена: 17266.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores an emerging type of remedy - an injunction that can compel innocent intermediaries to assist in the enforcement of intellectual property rights. Website blocking, content filtering, and disconnection injunctions are all instances of its application. The book highlights problems that these measures pose for the future of the internet and intellectual property law.
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