Protecting the Brand, Volume I: Counterfeiting and Grey Markets, Anthony M. Keats, Peter Hlavnicka

Автор: Anthony M. Keats, Peter Hlavnicka
Название: Protecting the Brand: Counterfeiting and Grey Markets
ISBN: 1637422873 ISBN-13(EAN): 9781637422878
Издательство: Mare Nostrum (Eurospan)
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Цена: 4012.00 р.
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Описание: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).

Автор: Ludovica Cesareo
Название: Counterfeiting and Piracy
ISBN: 3319253565 ISBN-13(EAN): 9783319253565
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980-2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research.

Автор: Peggy E Chaudhry; Alan Zimmerman
Название: The Economics of Counterfeit Trade
ISBN: 3642096638 ISBN-13(EAN): 9783642096631
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Walk down any main street in Paris or New York and there is evidence of the counterfeit goods trade. This is the first book to fully examine the size of the counterfeit market. It describes counterfeit trade from a global and strategic business perspective.