Protecting the Brand: Counterfeiting and Grey Markets, Anthony M. Keats, Peter Hlavnicka

Автор: Anthony M. Keats, Peter Hlavnicka
Название: Protecting the Brand, Volume I: Counterfeiting and Grey Markets
ISBN: 1637421516 ISBN-13(EAN): 9781637421512
Издательство: Mare Nostrum (Eurospan)
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Цена: 3385.00 р.
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Описание: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).

Автор: Ludovica Cesareo
Название: Counterfeiting and Piracy
ISBN: 3319253565 ISBN-13(EAN): 9783319253565
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980-2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research.