Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Автор: Berger Jonah Название: Contagious ISBN: 1471111709 ISBN-13(EAN): 9781471111709 Издательство: Неизвестно Рейтинг: Цена: от 1082.00 р. Наличие на складе: Есть
Описание: How to make products, ideas and behaviours really catch on.
Автор: Berger, Jonah Название: Invisible Influence ISBN: 1476759731 ISBN-13(EAN): 9781476759739 Издательство: Simon & Schuster Цена: 1954.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).
Автор: Berger Jonah Название: The Catalyst: How to Change Anyone`s Mind ISBN: 1982108649 ISBN-13(EAN): 9781982108649 Издательство: Simon & Schuster Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Berger Jonah Название: The Catalyst: How to Change Anyone`s Mind ISBN: 1982108606 ISBN-13(EAN): 9781982108601 Издательство: Simon & Schuster Цена: 3217.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to change someone's mind. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Автор: Berger Jonah Название: Invisible Influence ISBN: 1471148041 ISBN-13(EAN): 9781471148040 Издательство: Simon&Schuster UK Рейтинг: Цена: 2473.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.
Автор: Berger, Jonah Название: He walks like a cowboy ISBN: 0595471684 ISBN-13(EAN): 9780595471683 Издательство: Неизвестно Рейтинг: Цена: 2531.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A sacred walk down the path of life with a disability; He Walks Like a Cowboy takes an in-depth look at one man's journey to accept his limitations, redefine his abilities, and discover the life he was meant to live. Author Jonah Berger shares all of the colors of his life lived with physical challenges through his truthful, hilarious, and often painful personal accounts. An honest insight on the evolution of a disability from child, to boy, to man, the story holds nothing back as it inspires readers' to understand and believe in the human spirits' ability to grow. A heart-warming view of how struggles can be beautiful, and strength can be found in the weakest of places.
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