Advertising and Consumption: Anthropological Studies in Brazil, Rocha Everardo
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 3028.00 р. Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Описание: Reconciling and Rehumanizing Indigenous-Settler Relations: An Applied Anthropological Perspective presents a unique and honest account of an applied anthropologist's experience in working with Indigenous peoples of Canada. It illustrates Dr. Nadia Ferrara's efforts in reconciliation and rehumanization, showing that it is all about recognizing our shared humanity. In this self-reflective narrative, the author describes her personal experience of marginalization and how it contributed to a more in-depth understanding of how others are marginalized, as well as the fundamental sense of belongingness and connectedness. The book is enriched with stories and insights from her fieldwork as a clinician, a university professor, and a bureaucrat. Dr. Ferrara shows how she has applied her experience as an art therapist in Indigenous communities to her current work in policy development to ensure the policies created reflect their current realities. Reconciling and Rehumanizing Indigenous-Settler Relations describes the cultural competency course for public servants Dr. Ferrara is leading, as a means to break down stereotypes and showcase the resilience of Indigenous peoples. She makes a compassionate and urgent call to all North Americans to connect with their responsibility and compassion, and acknowledge the injustices that the original peoples of this land have faced and continue to face. Reconciliation requires concrete action and it starts with the individual's self-reflection, engagement in authentic human-to-human dialogue, learning from one another, and working together towards a better future, all of which is chronicled in this insightful book.
Southeast Asia is renowned for birds’ nests and the bird’s nest trade. A bird’s nest is often referred to as “White Gold” or “the Caviar of the East.” In Birds’ Nests: Business and Ethnicity in Southeast Asia, Kasem Jandam explores the history of using birds’ nests and outlines key aspects of the business: consumption and its impact on ecology and the environment, market innovations, and the legal system related to public, private, community, and nonexclusive economic nesting resources. This book also discusses the trade and relationships among ethnic groups and the influence of Hong Kong’s bird’s nest market on the bird’s nest business in Thailand and Southeast Asia.
Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Автор: David Ogilvy Название: Ogilvy on Advertising ISBN: 1853756156 ISBN-13(EAN): 9781853756153 Издательство: Carlton Books Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Автор: Anderson E. N., Anderson Barbara A. Название: Warning Signs of Genocide: An Anthropological Perspective ISBN: 1498503829 ISBN-13(EAN): 9781498503822 Издательство: Bloomsbury Рейтинг: Цена: 6831.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Genocide has been a major killer over the last century and more. Warning Signs of Genocide: An Anthropological Perspective reveals warning signs of genocide, finding that it normally occurs when a political regime takes power by exploiting group hatreds, and later feels itself threatened and insecure.
Автор: Glaskin Katie, Chenhall Richard Название: Sleep Around the World: Anthropological Perspectives ISBN: 1137320931 ISBN-13(EAN): 9781137320933 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Although humans slumber for approximately one third of our lives, sleep itself is vastly understudied. This volume provides a comparative frame through which we can understand the myriad ways in which sleep reflects and embodies culture as contributors examine aspects of sleep in various countries and contexts.
Автор: Rabinow Paul, Samimian-Darash Limor Название: Modes of Uncertainty: Anthropological Cases ISBN: 022625707X ISBN-13(EAN): 9780226257075 Издательство: Wiley Рейтинг: Цена: 13781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organizing contributions from various anthropological subfields, including economics, security and environment, the authors offer tools which consider uncertainty, its management, and the differing modes of subjectivity appropriate to it. The also present ways of thinking about danger and risk from an analytical and anthropological perspective.
Significant scholarship exists on anthropological fieldwork and methodologies. Some anthropologists have also published memoirs of their research experiences. Renowned anthropologist Jeffrey Cohen’s Eating Soup without a Spoon is a first-of-its-kind hybrid of the two, expertly melding story with methodology to create a compelling narrative of fieldwork that is deeply grounded in anthropological theory.
Cohen’s first foray into fieldwork was in 1992, when he lived in Santa Anna del Valle in rural Oaxaca, Mexico. While recounting his experiences studying how rural folks adapted to far-reaching economic changes, Cohen is candid about the mistakes he made and the struggles in the village. From the pressures of gaining the trust of a population to the fear of making errors in data collection, Cohen explores the intellectual processes behind ethnographic research. He offers tips for collecting data, avoiding pitfalls, and embracing the chaos and shocks that come with working in an unfamiliar environment. Cohen’s own photographs enrich his vivid portrayals of daily life.
In this groundbreaking work, Cohen discusses the adventure, wonder, community, and friendships he encountered during his first year of work, but, first and foremost, he writes in service to the field as a place to do research: to test ideas, develop theories, and model how humans cope and react to the world.
Автор: Alber Название: Anthropological Perspectives on Care ISBN: 1137513438 ISBN-13(EAN): 9781137513434 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In view of this growing field of literature, Anthropological Perspectives on Care looks at the notion of care from an anthropological perspective.
Автор: Rachel Charlotte Smith, Kasper Tang Vangkilde, Met Название: Design Anthropological Futures ISBN: 1474280609 ISBN-13(EAN): 9781474280600 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A major contribution to the field, this ground-breaking book explores design anthropology`s focus on futures and future-making. Examining what design anthropology is and what it is becoming, the authors push the frontiers of the discipline and reveal both the challenges for and the potential of this rapidly growing transdisciplinary field.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
