COMversations: Communication Lessons from Media Professionals, Chua Chong Jin
Автор: Chua Chong Jin Название: COMversations: Communication Lessons from Media Professionals ISBN: 9811253528 ISBN-13(EAN): 9789811253522 Издательство: World Scientific Publishing Рейтинг: Цена: 14852.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Starting with the belief that learning goes way beyond the classroom, COMversations highlights some of Singapore's top media professionals from print, radio, TV, and social media as they share their communication journeys.Stories from practitioners: Each chapter goes deep in conversation with Chua Chin Hon, Colette Wong, Divian Nair, Nicholas Fang, Edwin Chan, Jill Neubronner, Arlina Arshad, and Alan Soon. Each brings with them years of industry experience from their time in places such as SPH, MediaCorp, Reuters, Bloomberg, CNN, CNBC and Fox Sports Asia, capturing for us lessons that are best gleaned from being 'out there' in the trenches. These lessons will bring to life the theories that are taught in communication classes.They offer practical tips on communication conveyed through stories. One, when tasked to serve as moderator for an in-conversation style interview with Barack Obama, took the effort to work on the little details that would help him break the ice with the former US President, including refurbishing a watch. Another, eyeing a job with CNN after years with Channel News Asia, was told by the international broadcaster, 'Fly to London for the interview and we will give you 5 minutes to impress us'. Yet another, who works as a foreign correspondent based in Jakarta, regales us with tales of journalistic enterprise, including one on how a free car ride in Iran led to a glimpse into the conservative society's underground dance party.This book also includes a special feature with Dr Vivian Balakrishnan, Singapore's Minister for Foreign Affairs, who shares his communication style in a range of contexts with students from Nanyang Business School at NTU.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Hill Название: The Cable and Telecommunications Professionals` Reference ISBN: 1138178756 ISBN-13(EAN): 9781138178755 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is for any telecommunications-convergence professional who needs to understand the structure of the industry, the structure of telephony networks and services, and the equipment involved.With the growing variety of networks and technologies now on offer it is inevitable that some convergence will take place between different networks, services and products. New VOIP (voice over internet protocol) networks must interwork with traditional networks. For instance, mobile phones can offer data services; wireless broadband connections to laptops will allow VOIP phone calls away from base; users could have the option of 'convergent phones' that can be used on a landline when at home or business, but which can be used as a mobile when on the move, and so on.
Автор: Blake, Ken, Название: Data skills for media professionals : ISBN: 1119118964 ISBN-13(EAN): 9781119118961 Издательство: Wiley Рейтинг: Цена: 4586.00 р. Наличие на складе: Поставка под заказ.
Описание:
Teaches the basic, yet all-important, data skills required by today's media professionals
The authors of Data Skills for Media Professionals have assembled a book that teaches key aspects of data analysis, interactive data visualization and online map-making through an introduction to Google Drive, Google Sheets, and Google My Maps, all free, highly intuitive, platform-agnostic tools available to any reader with a computer and a web connection. Delegating the math and design work to these apps leaves readers free to do the kinds of thinking that media professionals do most often: considering what questions to ask, how to ask them, and how to evaluate and communicate the answers.
Although focused on Google apps, the book draws upon complementary aspects of the free QGIS geographic information system, the free XLMiner Analysis ToolPak Add-on for Google Sheets, and the ubiquitous Microsoft Excel spreadsheet application. Worked examples rely on frequently updated data from the U.S. Bureau of Labor Statistics, the Federal Election Commission, the National Bridge Inventory of structurally deficient bridges, and other federal sources, giving readers the option of immediately applying what they learn to current data they can localize to any area in the United States. The book offers chapters covering: basic data analysis; data visualization; making online maps; Microsoft Excel and pivot tables; matching records with Excel's VLOOKUP function; basic descriptive and inferential statistics; and other functions, tools and techniques.
Serves as an excellent supplemental text for easily adding data skills instruction to courses in beginning or advanced writing and reporting
Features computer screen captures that illustrate each step of each procedure
Offers downloadable datasets from a companion web page to help students implement the techniques themselves
Shows realistic examples that illustrate how to perform each technique and how to use it on the job
Data Skills of Media Professionals is an excellent book for students taking skills courses in the more than 100 ACEJMC-accredited journalism and mass communication programs across the United States. It would also greatly benefit those enrolled in advanced or specialized reporting courses, including courses dedicated solely to teaching data skills.
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