Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Описание: Increasingly over the past decade, fan credentials on the part of writers, directors, and producers have come to be seen as a guarantee of quality media making - the "fanboy auteur". Figures like Joss Whedon are both one of "us" and one of "them". This is a strategy of marketing and branding - it is a claim from the auteur himself or industry PR machines that the presence of an auteur who is also a fan means the product is worth consuming. Such claims that fan credentials guarantee quality are often contested, with fans and critics alike rejecting various auteur figures as the true leader of their respective franchises. That split, between assertions of fan and auteur status and acceptance (or not) of that status, is key to unravelling the fan auteur.In A Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises, authors Anastasia Salter and Mel Stanfill examine this phenomenon through a series of case studies featuring fanboys. The volume discusses both popular fanboys, such as J.J. Abrams, Kevin Smith, and Joss Whedon, as well as fangirls like J.K. Rowling, E.L. James, and Patty Jenkins, and dissects how the fanboy-fangirl auteur dichotomy is constructed and defended by popular media and fans in online spaces, and how this discourse has played in maintaining the exclusionary status quo of geek culture. This book is particularly timely given current discourse, including such incidents as the controversy surrounding Joss Whedon's so-called feminism, the publication of Harry Potter and the Cursed Child, and contestation over authorial voices in the DC cinematic universe, as well as broader conversations about toxic masculinity and sexual harassment in Hollywood.
Название: Transmedia crime stories ISBN: 1349954853 ISBN-13(EAN): 9781349954858 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While traditional news media played a significant role in the construction of innocence and guilt, social media offered users a worldwide forum to talk back in a way that both amplified and challenged the dominant media narrative biased in favour of a presumption of guilt.
Автор: Bernardi Floriana Название: Italy beyond Gomorrah: Roberto Saviano and Transmedia Disruption ISBN: 178660017X ISBN-13(EAN): 9781786600172 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 25133.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers an innovative interdisciplinary perspective in the study of Roberto Saviano as a media/literary phenomenon. It includes a thorough analysis of Saviano`s public personality and production with accurate references to key semiotic and cultural studies notions such as body, agency, audience, empowerment.
Автор: Szwydky Lissette Lopez Название: Transmedia Adaptation in the Nineteenth Century ISBN: 0814214231 ISBN-13(EAN): 9780814214237 Издательство: Неизвестно Рейтинг: Цена: 15277.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How did Mary Shelley's Frankenstein give rise to the iconic green monster everyone knows today? In 1823, only five years after publication, Shelley herself saw the Creature come to life on stage, and this performance shaped the story's future. Suddenly, thousands of people who had never read Shelley's novel were participating in its cultural animation. Similarly, early adaptations magnified the reception and renown of all manner of nineteenth-century literary creations, from Byron and Keats to Dickens and Tennyson and beyond. Yet, until now, adaptation has been seen as a largely modern phenomenon. In Transmedia Adaptation in the Nineteenth Century, Lissette Lopez Szwydky convincingly historicizes the practice of adaptation, drawing on multiple disciplines to illustrate narrative mobility across time, culture, and geography. Case studies from stage plays, literature, painting, illustration, chapbooks, and toy theaters position adaptation as a central force in literary history that ensures continued cultural relevance, accessibility, and survival. The history of these forms helps to inform and put into context our contemporary obsessions with popular media. Finally, in upending a traditional understanding of canon by arguing that adaptation creates canon and not the other way around, Szwydky provides crucial bridges between nineteenth-century literary scholarship, adaptation studies, and media studies, thus identifying new stakes for all.
Описание: This book explores the significance of professional writers and their role in developing British storytelling in the 1920s and 1930s, and their influence on the poetics of today`s transmedia storytelling. The book explores the contribution of four British authors, household names in their day, who adapted work for film, television and radio.
Описание: This book explores the significance of professional writers and their role in developing British storytelling in the 1920s and 1930s, and their influence on the poetics of today`s transmedia storytelling. The book explores the contribution of four British authors, household names in their day, who adapted work for film, television and radio.
Описание: This book explores the Black Panther character`s multimedia legacy against the backdrop of contemporary sociopolitical reality. The author critically analyzes the character`s role as a counter-narrative to regressive attitudes toward Africa and Black identity, as well as how he represents consolidated media reality.
Название: David Bowie and Transmedia Stardom ISBN: 0367356759 ISBN-13(EAN): 9780367356750 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Addressing the interart, intertextual, and intermedial dimensions of David Bowie`s sonic and visual legacy, this book considers five decades of a career invested with a star`s luminosity that shines well beyond the remit of pop music. It was first published as a special issue of Celebrity Studies.
Автор: Lisa Blackman Название: Haunted Data: Affect, Transmedia, Weird Science ISBN: 135004704X ISBN-13(EAN): 9781350047044 Издательство: Bloomsbury Academic Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Haunted Data explores the concepts that are at work in our complex relationships with data. Our engagement with data - big or small - is never as simplistic or straightforward as might first appear. Indeed, Blackman argues that our relationship with data is haunted with errors, dead ends, ghostly figures, and misunderstandings that challenge core assumptions about the nature of thought, consciousness, mind, cognition, affect, communication, control and rationality, both human and non-human.
Using contemporary controversies from 'weird science' including the field of priming and its uncanny relations to animal telepathy, as well as artificial intelligences and their curious relation to psychic research ('clairvoyant computers'), Blackman shows how some of the current crises in science in these areas reveal more than scientists are willing or even able to acknowledge. In addition to proposing a new theory of how we might engage with data, Haunted Data also provides a nuanced survey of the historical context to contemporary debates, going back to the 19th Century origins of modern computation and science to explain the ubiquity and oddness of our data relations.
Drawing from radical philosophies of science, feminist science studies, queer theory, cultural studies, and the field of affect studies, the book develops a manifesto for how artists, philosophers and scientists might engage creatively and critically with science within the context of digital communication.
Описание: Transforming Harry: The Adaptation of Harry Potter in the Transmedia Age is an edited volume of eight essays that look at how the cinematic versions of the seven Harry Potter novels represent an unprecedented cultural event in the history of cinematic adaptation.The movie version of the first Harry Potter book, Harry Potter and the Sorcerer's Stone, premiered in 2001, in between publication of the fourth and fifth books of this global literary phenomenon. As a result, the production and reception of both novel and movie series became intertwined with one another, creating a fan base that accessed the series first through the books, first through the movies, and in various other combinations.John Alberti and P. Andrew Miller have gathered scholars to explore and examine the cultural, political, aesthetic, and pedagogical dimensions of this pop-culture phenomenon and how it has changed the reception of both the films and books.While the primary focus of the collection is an academic audience, it will appeal to a broad range of listeners. Within the academic community, Transforming Harry will be of interest to scholars and teachers in a number of disciplines, including film and media studies and English.
Автор: Carol Vernallis, Holly Rogers, Lisa Perrott Название: Transmedia Directors: Music/Sound/Image ISBN: 1501341006 ISBN-13(EAN): 9781501341007 Издательство: Bloomsbury Academic Рейтинг: Цена: 5226.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Transmedia Directors focuses on artist-practitioners who work across media, platforms, and disciplines, including film, television, music video, commercials, and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices - through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly), the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics, and world-building. Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion, and resistance.
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