Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 3795.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Автор: Alistair Cockburn Название: Writing Effective Use Cases ISBN: 0201702258 ISBN-13(EAN): 9780201702255 Издательство: Pearson Education Рейтинг: Цена: 8314.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Use cases provide a beneficial means of project planning because they clearly show how people will ultimately use the system being designed. This guide provides software developers with a "nuts-and-bolts" tutorial for writing use cases. It covers introductory, intermediate, and advanced concepts, and is suitable for all knowledge levels.
Автор: Sedgwick Catharine Maria Название: Tales and Sketches. ISBN: 1275817769 ISBN-13(EAN): 9781275817760 Издательство: Неизвестно Цена: 4655.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The History Of England: From The Accession Of James I To The Elevation Of The House Of Hanover (Volume Iv) has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.
Автор: Traill Catharine Parr Название: Lost in the Backwoods (Esprios Classics) ISBN: 1034668390 ISBN-13(EAN): 9781034668398 Издательство: Неизвестно Рейтинг: Цена: 3861.00 р. Наличие на складе: Нет в наличии.
Описание: Catharine Parr Traill (born Strickland; 1802 - 1899) was an English-Canadian author and naturalist who wrote about life in Canada, particularly what is now Ontario (then the colony of Upper Canada). Traill began writing children's books in 1818 like Disobedience; or, Mind What Mama Says (1819). She described her new life in Canada in letters and journals, and collected these into The Backwoods of Canada (1836), which continues to be read as an important source of information about early Canada. Catharine spent her years in Belleville writing about the natural environment. She often sketched the plant life of Upper Canada, publishing Canadian Wild Flowers (1865) and Studies of Plant Life in Canada (1885). She died in Ontario in 1899.
Before AIDS or coronavirus, there was the Spanish Flu -- Catharine Arnold's gripping narrative, Pandemic 1918, marks the 100th anniversary of an epidemic that altered world history, now in paperback.
In January 1918, as World War I raged on, a new and terrifying virus began to spread across the globe. In three successive waves, from 1918 to 1919, influenza killed more than 50 million people. German soldiers termed it Blitzkatarrh, British soldiers referred to it as Flanders Grippe, but world-wide, the pandemic gained the notorious title of "Spanish Flu". Nowhere on earth escaped: the United States recorded 550,000 deaths (five times its total military fatalities in the war) while European deaths totaled over two million.
Amid the war, some governments suppressed news of the outbreak. Even as entire battalions were decimated, with both the Allies and the Germans suffering massive casualties, the details of many servicemen's deaths were hidden to protect public morale. Meanwhile, civilian families were being struck down in their homes. The City of Philadelphia ran out of gravediggers and coffins, and mass burial trenches had to be excavated with steam shovels. Spanish flu conjured up the specter of the Black Death of 1348 and the great plague of 1665, while the medical profession, shattered after five terrible years of conflict, lacked the resources to contain and defeat this new enemy.
Through primary and archival sources, historian Catharine Arnold gives readers the first truly global account of the terrible epidemic.
Описание: Catharine Parr Traill (born Strickland; 1802 - 1899) was an English-Canadian author and naturalist who wrote about life in Canada, particularly what is now Ontario (then the colony of Upper Canada). Traill began writing children's books in 1818 like Disobedience; or, Mind What Mama Says (1819). She described her new life in Canada in letters and journals, and collected these into The Backwoods of Canada (1836), which continues to be read as an important source of information about early Canada. Catharine spent her years in Belleville writing about the natural environment. She often sketched the plant life of Upper Canada, publishing Canadian Wild Flowers (1865) and Studies of Plant Life in Canada (1885). She died in Ontario in 1899.
Описание: This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.
Автор: Sedgwick Catharine Maria Название: Clarence, Or, a Tale of Our Own Times. Volume 1 of 2 ISBN: 1275788149 ISBN-13(EAN): 9781275788145 Издательство: Неизвестно Цена: 4104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Sedgwick Catharine Maria Название: Married or Single? Volume 1 of 2 ISBN: 1275781020 ISBN-13(EAN): 9781275781023 Издательство: Неизвестно Цена: 3828.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.
