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Strategic sport marketing, Karg, Adam (swinburne University Of Technology, Australia) Shilbury, David (deakin University, Australia) Westerbeek, Hans (victoria University, Austr


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Цена: 7501.00р.
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Автор: Karg, Adam (swinburne University Of Technology, Australia) Shilbury, David (deakin University, Australia) Westerbeek, Hans (victoria University, Austr
Название:  Strategic sport marketing
ISBN: 9781760878801
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1760878804
Обложка/Формат: Paperback
Страницы: 308
Вес: 0.45 кг.
Дата издания: 31.03.2022
Язык: English
Издание: 5 ed
Иллюстрации: 9 tables, color; 45 line drawings, color; 45 illustrations, color
Размер: 155 x 233 x 25
Читательская аудитория: Tertiary education (us: college)
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание: The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.


      Старое издание

Digital Sport Marketing

Автор: Seymour
Название: Digital Sport Marketing
ISBN: 1138701394 ISBN-13(EAN): 9781138701397
Издательство: Taylor&Francis
Рейтинг:
Цена: 28327.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

Digital Sport Marketing

Автор: Seymour
Название: Digital Sport Marketing
ISBN: 1138701408 ISBN-13(EAN): 9781138701403
Издательство: Taylor&Francis
Рейтинг:
Цена: 6583.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

Sport Marketing in a Global Environment: Strategic Perspectives

Автор: Crabtree Ruth M., Zhang James J.
Название: Sport Marketing in a Global Environment: Strategic Perspectives
ISBN: 1032217944 ISBN-13(EAN): 9781032217949
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

Consumer Behaviour in Sport and Events

Автор: Funk
Название: Consumer Behaviour in Sport and Events
ISBN: 1138135496 ISBN-13(EAN): 9781138135499
Издательство: Taylor&Francis
Рейтинг:
Цена: 28327.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.

This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:

  • A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour
  • A basis for the development of marketing actions useful in sport and related business, community and government sectors
  • A comprehensive understanding of how individuals associate themselves with sport and event products and services
  • A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events
  • A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.

Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

Global Sport Marketing: Contemporary Issues and Practice

Автор: Desbordes Michel, Richelieu Andre
Название: Global Sport Marketing: Contemporary Issues and Practice
ISBN: 0415507200 ISBN-13(EAN): 9780415507202
Издательство: Taylor&Francis
Рейтинг:
Цена: 22968.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Contemporary sport marketing

Название: Contemporary sport marketing
ISBN: 1138369055 ISBN-13(EAN): 9781138369054
Издательство: Taylor&Francis
Рейтинг:
Цена: 7042.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. 

Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:

  • sport marketing in a globalized marketplace
  • corporate social responsibility and sponsorship in sporting events
  • the Olympic brand image and its values
  • sport consumer behaviour and customer satisfaction
  • new digital marketing channels.

Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Social Media in Sport Marketing

Автор: Newman
Название: Social Media in Sport Marketing
ISBN: 1138078166 ISBN-13(EAN): 9781138078161
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations.

Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately.

The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

International Sport Marketing: Issues and Practice

Автор: Desbordes Michel, Richelieu Andrй
Название: International Sport Marketing: Issues and Practice
ISBN: 0367730367 ISBN-13(EAN): 9780367730369
Издательство: Taylor&Francis
Рейтинг:
Цена: 6430.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

Global Sport Marketing: Contemporary Issues and Practice

Автор: Desbordes Michel, Richelieu Andre
Название: Global Sport Marketing: Contemporary Issues and Practice
ISBN: 1138795828 ISBN-13(EAN): 9781138795822
Издательство: Taylor&Francis
Рейтинг:
Цена: 9492.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Coaching Winning Sales Teams: Insights from the World of Sport and Business

Автор: Tim Chapman, Lynn Pickford, Tony Smith
Название: Coaching Winning Sales Teams: Insights from the World of Sport and Business
ISBN: 1789734886 ISBN-13(EAN): 9781789734881
Издательство: Emerald
Рейтинг:
Цена: 3657.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Through extensive research into elite coaches in the world of business and sports, this book investigates the mindset, skills and behaviours required to be a top sales coach and provides a range of practical models, tools and techniques for sales leaders and professionals to use.

Strategic Management in Sport

Автор: O`Brien
Название: Strategic Management in Sport
ISBN: 1138290025 ISBN-13(EAN): 9781138290020
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.


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