Banks Patricia a. Black Culture, Inc.: How Ethnic Community Support Pays for Corporate America 9781503606777

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Автор: Banks Patricia a.
Название: Black Culture, Inc.: How Ethnic Community Support Pays for Corporate America
ISBN: 9781503606777
Издательство: Mare Nostrum (Eurospan)
Классификация:

Социальная история и история культуры

Исследования азиатских и африканских этнических групп

Благотворительные организации, волонтёрство и благотворительность

Микроэкономика

ISBN-10: 1503606775
Обложка/Формат: Hardback
Страницы: 240
Вес: 0.45 кг.
Дата издания: 19.04.2022
Серия: Culture and economic life
Язык: English
Издание: New ed
Иллюстрации: 25 halftones
Размер: 231 x 155 x 20
Ключевые слова: Charities, voluntary services & philanthropy,Ethnic studies,Microeconomics,Social & cultural history, BUSINESS & ECONOMICS / Commerce,SOCIAL SCIENCE / Ethnic Studies / African American Studies,SOCIAL SCIENCE / Philanthropy & Charity
Подзаголовок: How ethnic community support pays for corporate america
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Поставляется из: Англии
Описание:

A surprising and fascinating look at how Black culture has been leveraged by corporate America.

Open the brochure for the Alvin Ailey American Dance Theater, and youll see logos for corporations like American Express. Visit the website for the Apollo Theater, and youll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc., Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture.

Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that Black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of Black cultural initiatives affords these companies something called diversity capital, an increasingly valuable commodity in todays business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice.

Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary.

Дополнительное описание: 1. Diversity Capital
2. The Racial Return
3. Racism Rehab
4. Cultivating Consumers
5. The Party of the Year
6. Gospel and the Golden Arches
7. #AfropunkWeSeeYou
8. Branding Diversity

Black Culture, Inc.: How Ethnic Community Support Pays for Corporate America, Banks Patricia a.