Strategic and Innovative Pricing: Price Models for a Digital Economy, Cцster Mathias, Iveroth Einar, Olve Nils-Gцran
Автор: Coester, Mathias (uppsala University, Sweden) Iveroth, Einar (uppsala University, Sweden) Olve, Nils-goeran (uppsala University, Sweden) Petri, Carl-j Название: Strategic and innovative pricing ISBN: 0367148706 ISBN-13(EAN): 9780367148706 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.
Описание: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment.Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
Автор: Adam Jab?o?ski; Marek Jab?o?ski Название: Social Business Models in the Digital Economy ISBN: 3030297314 ISBN-13(EAN): 9783030297312 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy.
Описание: Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy.
Описание: Prologue: Mail-order companies without catalogues, orchestras without conductors, self-determined footballers and five colours.- Creative Destruction - the Digital Revolution and its Consequences.- A brief history of the management ideas of the 20th century.- Cracks in the world view of classical management.- A Brief History of Successful Lateral Organizations.- Lateral Management in the 21st Century.- Epilogue.
Автор: Florica Tomos, Naresh Kumar, Nick Clifton, Denis H Название: Women Entrepreneurs and Strategic Decision Making in the Global Economy ISBN: 1522574794 ISBN-13(EAN): 9781522574798 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy.Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.
Автор: Kavoura Androniki, Sakas Damianos P., Tomaras Petros Название: Strategic Innovative Marketing: 4th IC-Sim, Mykonos, Greece 2015 ISBN: 3319816195 ISBN-13(EAN): 9783319816197 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preface: Proceedings of the 4th International Conference on Strategic Innovative Marketing (IC-SIM 2015).- Part I: 2nd Symposium on Transportation Marketing: Trends and Future Directions.- Ambient Media in the View of the General Public and Their Relation to This Communication Form.- Generation Y Marketing - The Path to Achievement of Successful Marketing Results Among the Young Generation.- Blueprinting an Event & Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small Scale Sport Event.- The Role of Gender in the Construction of Self Through Fashion Brands.- Bologna Tools to Promote Skills and Competences in Higher Education: The Greek Context.- Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector.- Part II: 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links? .- Knowledge Management and Employee General Competencies in Accounting Firms.- Personal Characteristics and Job Satisfaction of Greek Banking Employees.- Social Networking Sites' Usage in a Period of Crisis: A Segmentation Analysis of Greek College Students.- Personal Characteristics and Organizational Culture of Greek Banking Employees.- Sustainability, Social Marketing & Host Attitudes About Tourism in the City of Larissa.- Led to Change or Change to Lead? .- Part III: 3rd Destination and Cultural Marketing Symposium: Trends and Future Outlook.- An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media.- Branding in the New Museum Era.-E-marketing in the Hotel Industry: Marketing Mix Strategies.- IMC Strategies of Festivals in Destination Branding.- Tourism Innovation: Theoretical and Empirical Review.- The Communication Role of the 'Imagined Communities' in the Promotion of International Events.- E-Services Development in the Collaborative World.- Business Transformation Through Service Science: A Path for Business Continuity.- The Concept of Corporate Reputation Assessment Model - the Stock Market Investors Perspective.- How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool.- Specifics of Marketing in the Process of Reintegration of Slovak Researchers.- Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communicates and Analysis of Their Impact on Consumers.- Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement.- The Cultural Organizations' Revival Lies in the Use of Business Management Strategy: The Case Study of Greek Local Cultural Organizations.- Priming Effects On Cross Cultural Business Ethical Perceptions.- Part IV: 2nd Marketing Communication in SMEs.- Understanding Journalists on Twitter: The Czech Case.- The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic.- Reverse Logistics in Marketing Campaigns.- Part V: 2nd Marketing in Entrepreneurship.- Competitive Strategies and Managers' Perceptions in Greek Food Manufacturing Firms.- The Perception of Warning Signs at Different Cultures.- Humor - The Strongest Emotional Appeal in Advertising.- The Links Among Quality, Service Recovery, Value, Loyalty on the Internet.- Part VI: Business Modelling.- Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing.- The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes.- Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modelling Approach.- Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations.- Corporate Competitiveness based on Sustainability and CSR values: Case studies of Spanish MNCs.- Motivations for Participation and E-Wom Among Supporters of Cro
Описание: Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.
Автор: Sakas Damianos P., Nasiopoulos Dimitrios K. Название: Strategic Innovative Marketing: 6th IC-Sim, Pafos, Cyprus 2017 ISBN: 3030161013 ISBN-13(EAN): 9783030161019 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation.
Автор: Kavoura Androniki, Sakas Damianos P., Tomaras Petros Название: Strategic Innovative Marketing: 5th IC-Sim, Athens, Greece 2016 ISBN: 3319858777 ISBN-13(EAN): 9783319858777 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sakas TOC.- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016).- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education.- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship.- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education.- Integration of the Theory and Practice in Continuity with the Development of Key Competencies - One of the Necessary Areas of Solutions for the Czech University Education.- Part II: New Ways of Marketing Analytics.- Social media analytics empowering customer experience insight.- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys.- Customer perceived value - a key in marketing of integrated solutions.- Reliability and perceived value of sentiment analysis for Twitter data.- Part III: Development and Marketing Strategies in Innovative Technological Enterprises.- Measuring the impact of burnout on job satisfaction and organizational commitment.- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees.- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links?.- The role of organisational culture in the Greek higher tourism quality.- Integrating Total Quality Management philosophy in the Greek Tourism sector.- The role of organizational culture in Greek higher education quality.- Integrating Total Quality Management philosophy in Greek higher educational institutions.- Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations.- Dynamic Combination of Automatic Forecasts for Corporate Budgeting.- Financial Text Mining in Tweeterland.- Part V: 2nd Symposium on Business Modelling.- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences.- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations.- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment.- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager.- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality.- Organization style and its effect on employee satisfaction and personal performance.- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece.- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos.- Part VII: Marketing communications in online communities.- Pharmaceutical marketing STAR.- Comparison shopping websites and their impact on consumers' purchase intention.- Part VIII: The Role Of Branding For Companies & Countries.- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity.- Current Perception of a Brand in Czech Consumers' Mind.- Generation Z and religion in times of crisis.- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers.- Fashion brands, social media and consumers' exposure to marketing messages.- A report on museum branding literature.- "Greek Breakfast" A new tourism brand name for an age-long gastronomy tradition.- Part IX: User Generated Content and Marketing.- Cliff diving in virtual communities.- Attitude towards change: factors affecting hospital managerial employees' resistance to change.- Part X: Innovations on shipping management and marketing.- Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions?.- Strategies in 'shipping business management'.- How do Dry Bulk Freig
Описание: Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.
Описание: Fundraising and Strategic Planning: Innovative Approaches for Museums appraise strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter and Indiegogo.
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