Strategic public relations writing, Eggensperger, Jim Salvatore, Jeanne M.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: Eggensperger, Jim Salvatore, Jeanne Название: Strategic Public Relations Writing ISBN: 1032157313 ISBN-13(EAN): 9781032157313 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
Автор: Smith, Ronald D. (buffalo State College, Usa) Название: Becoming a public relations writer ISBN: 0367281597 ISBN-13(EAN): 9780367281595 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Поставка под заказ.
Описание: The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
Автор: Marsh, Charles , Guth, David W. , Short, Bonnie Название: Strategic Writing ISBN: 0367895404 ISBN-13(EAN): 9780367895402 Издательство: Taylor&Francis Рейтинг: Цена: 12554.00 р. Наличие на складе: Поставка под заказ.
Описание: This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents. An essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, it is ideally suited for online courses.
Автор: Nicholas Browning, William Thompson Название: Writing for Public Relations and Strategic Communication ISBN: 1793511888 ISBN-13(EAN): 9781793511881 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12408.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience.
Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications.
Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as:
A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline.
Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices—down to the word level.
Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms.
Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels.
Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems.
Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Автор: Smudde, Peter M. (illinois State University, Usa) Название: Managing public relations ISBN: 1032076763 ISBN-13(EAN): 9781032076768 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
Автор: Ni, Lan Wang, Qi Sha, Bey-ling Название: Intercultural public relations ISBN: 1138189227 ISBN-13(EAN): 9781138189225 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with StrategicPublics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.
This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.
The book examines theories and issues in three integrated processes:
Identification of publics
Relationship management
Conflict resolution
These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.
Название: Communication and Peace ISBN: 1138236594 ISBN-13(EAN): 9781138236592 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This interdisciplinary edited volume provides a state-of-the-art overview and analysis of the use of communication in resolving conflicts, with a focus on de-escalation and processes of peacebuilding and peace formation.
Автор: Riel Cees Van Название: Alignment Factor ISBN: 0415690757 ISBN-13(EAN): 9780415690751 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
Описание: Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.
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