Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Автор: Hughes Damian Название: How to Think Like Sir Alex Ferguson ISBN: 1781313482 ISBN-13(EAN): 9781781313480 Издательство: Quarto Рейтинг: Цена: 2323.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In How To Think Like Sir Alex Ferguson, Professor Damian Hughes goes into the mind of one of the world`s most successful leaders to reveal 10 powerful and practical lessons for leadership and business. How To Think Like Sir Alex Ferguson is a unique and inspiring handbook for anyone looking to improve performance in turbulent, changing times.
Автор: W. Timothy Coombs Название: Ongoing Crisis Communication: Planning, Managing, and Responding ISBN: 1071816640 ISBN-13(EAN): 9781071816646 Издательство: Sage Publications Рейтинг: Цена: 21067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Описание: A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Автор: Bienkowski, Piotr Mcgowan, Hilary Название: Managing change in museums and galleries, 2021 ISBN: 0367858509 ISBN-13(EAN): 9780367858506 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifies the challenges likely to be encountered when making organisational change in museums, galleries, and heritage organisations,.and provides advice on how to deal with them. The authors have experience of leading or advising on change in more than 250 museums and galleries.
Автор: Quesenberry, Keith A., Название: Social media strategy : ISBN: 1538138174 ISBN-13(EAN): 9781538138175 Издательство: NBN International Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
Автор: Mitroff Название: The Crisis-Prone Society ISBN: 1137455616 ISBN-13(EAN): 9781137455611 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Crisis-Prone Society offers preventative measures that can be taken by business professionals and scholars alike to alleviate the growing potential for crises today. These measures are distilled by close analysis of our recent social history of disasters.
Автор: Smudde, Peter M. (Illinois State University, USA) Название: Managing Public Relations ISBN: 1032076801 ISBN-13(EAN): 9781032076805 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
Автор: Coombs Timothy Название: Ongoing Crisis Communication ISBN: 1452261369 ISBN-13(EAN): 9781452261362 Издательство: Sage Publications Рейтинг: Цена: 10454.00 р. Наличие на складе: Поставка под заказ.
Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
