Описание: Examines the role of social media technology in organisational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
Автор: Ni, Lan Wang, Qi Sha, Bey-ling Название: Intercultural public relations ISBN: 1138189227 ISBN-13(EAN): 9781138189225 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with StrategicPublics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.
This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.
The book examines theories and issues in three integrated processes:
Identification of publics
Relationship management
Conflict resolution
These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Austin Erica Weintraub Название: Strategic Public Relations Management ISBN: 0415517699 ISBN-13(EAN): 9780415517690 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Coombs Timothy Название: Ongoing Crisis Communication ISBN: 1452261369 ISBN-13(EAN): 9781452261362 Издательство: Sage Publications Рейтинг: Цена: 10454.00 р. Наличие на складе: Поставка под заказ.
Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.
Автор: Smudde, Peter M. (illinois State University, Usa) Название: Managing public relations ISBN: 1032076763 ISBN-13(EAN): 9781032076768 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
Автор: W. Timothy Coombs Название: Ongoing Crisis Communication: Planning, Managing, and Responding ISBN: 1071816640 ISBN-13(EAN): 9781071816646 Издательство: Sage Publications Рейтинг: Цена: 21067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Автор: Diers-Lawson, Audra Название: Crisis Communication ISBN: 113834625X ISBN-13(EAN): 9781138346253 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.
Автор: Bowen Shannon A., Rawlins Brad, Martin Thomas R. Название: An Overview of The Public Relations Function, Second Edition ISBN: 1949443663 ISBN-13(EAN): 9781949443660 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Автор: Chapple, Duncan S Litke, Sven Название: Influencer relations: insights on analys ISBN: 0906378087 ISBN-13(EAN): 9780906378083 Издательство: Неизвестно Рейтинг: Цена: 2023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It`s late at night and the rain is pouring down on Dublin`s city streets. A mother is grieving for her dead child. She stands silently outside the home of the teenage boy she believes responsible. In a kitchen on the same square, a girl waits anxiously for her mum to come home. She knows where she is, but she knows she cannot reach her. A few doors down, a widow has just delivered a bombshell to her family during dinner and her life is about to change forever. And an aspiring theatre director has just moved in across the street. But there are already a few things about her landlord that don`t quite add up. Welcome to Primrose Square! Trade paperback edtn.
Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
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