Sustainability and competitiveness in the hospitality industry, Costa Costa
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world's natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources.
Some of the themes the book addresses include:
designing sustainable restaurants
sustainable accommodation practices
designing green hotels
energy conservation in hotels- a Green Approach
technology and sustainability
marketing sustainability to consumers
sustainable culinary practices
sustainable employee practices
sustainable equipment design for the hospitality industry
sustainable tourism practices
sustainable transport practices
sustainable tourism destinations/cities
The book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed.
This book is futuristic with lot of practical insights for the students, faculty, . and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.
Автор: Melissen, F.w. (frans) Sauer, Lieke Название: Improving sustainability in the hospitality industry ISBN: 113805769X ISBN-13(EAN): 9781138057692 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.
Автор: Merly Fiscal Arjona Название: Sustainability in Hospitality and Tourism Sector ISBN: 1774072653 ISBN-13(EAN): 9781774072653 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23978.00 р. Наличие на складе: Нет в наличии.
Описание: Explains the ways in which people can achieve sustainability in the hospitality and tourism industry. The book also offers an introduction to sustainability, the principles to be followed to achieve sustainability in the hospitality industry, management of sustainability, and strategic marketing.
Автор: Legrand, Willy (university Of Applied Sciences, Bonn, Germany) Chen, Joseph S. (indiana University, Usa) Laeis, Gabriel C. M. Название: Sustainability in the hospitality industry ISBN: 0367532506 ISBN-13(EAN): 9780367532505 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This foundational textbook investigates the economic, environmental, and social sustainability issues facing the hospitality industry today, and explores ideas, solutions, strategies of how to manage operations in a sustainable way.
Автор: Indera Sagewan-Ali Название: Caribbean Competitiveness through Global Value Chains ISBN: 9766406030 ISBN-13(EAN): 9789766406035 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5016.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global value chain approach to development looks at trends and lead firms in global industries juxtaposed to firm and industry performance in local economies to identify strategies for value creation and upgrading that increase prosperity and economic growth. The movement to higher-value-added activities and services improves competiveness with other socio-economic multiplier effects such as employment creation, foreign direct investment, rural development, human skills development, and economic growth and resilience.These studies are meant to provide an understanding of Caribbean firms and industries as they operate within the global value chain. They explore the strategies adopted by selected firms and industries to attain competitiveness in the context of global markets, discuss the strategies of leading global firms and analyse the local policy and institutional environment for business and how value is created to identify areas where upgrading at the local firm and industry level can take place to increase local value capture either by firm, industry or country.
Автор: Van Der Wagen Merilynn Название: Human Resource Management for the Event Industry ISBN: 0415727820 ISBN-13(EAN): 9780415727822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.
Since the first edition, there have been many important developments in this field and this second edition has been completely revised and updated in the following ways:
extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All explored specifically within the Events Industry
extended volunteer chapter, including new material on ethics, volunteer motivation and satisfaction.
a new chapter on Internal Communications, looks at how an effective internal communication plan can be achieved which is a critical part of HR strategy in the unique event environment.
updated and new international case studies throughout to explore key issues and show real life applications of HRM in the Events Industry.
supported with new lecturer and students online resources including: power point slides, suggested answers to review questions, web & video links to additional resources and a student test bank.
Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Название: Wine and Identity ISBN: 1138082082 ISBN-13(EAN): 9781138082083 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales.
This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.
This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Автор: Dana Tesone Название: Principles of management for the hospitality industry ISBN: 1856177998 ISBN-13(EAN): 9781856177993 Издательство: Taylor&Francis Рейтинг: Цена: 3432.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For Hospitality Management modules in bachelor degrees with a core Management module This book covers the service systems required for effective and efficient hospitality management. Each chapter includes diagrams illustrating key concepts, end-of-chapter problems, case studies, definitions and a glossary. An instructor website is included.
Описание: Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Todays hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly changing consumer demands. Introduction to Management in the Hospitality Industry, Tenth Edition gives readers the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. The Tenth Edition of Introduction to Management in the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors. This book has the most thorough coverage of the hospitality industry, covering foodservice, lodging, and travel and tourism, hospitality careers, and hospitality management. Readers will have a strong grasp of the many facets of the hospitality industry once they have utilized this textbook.
A reference on sustainability, social responsibility, and green practices in hospitality and tourism, this book presents innovative research methods in sustainability, state-of-the-art research by leading internationally recognized scholars on this topic, providing an excellent source of quality research. Readers can expect to find several new ways to pursue research in sustainability.The book covers sustainability in the context of public policy and ethics, a popular topic with universal appeal to many disciplines beyond hospitality. It includes case studies and addresses sustainability issues from hotels, restaurants, tourism, travel, meetings, and others, with authors from all five continents.
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