Marketing recorded music, Donham, Tammy Macy, Amy Sue Rolston, Clyde Philip
Автор: Moore, Professor Allan F. Название: Song means: analysing and interpreting recorded popular song ISBN: 1409438023 ISBN-13(EAN): 9781409438021 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The academic community is now well placed to discuss exactly what is going on in any example of popular music and the theoretical foundation for such analytical work has also been laid, although there is as yet no general agreement over all the details. This title presents a study of recorded popular song, from the recordings of the 1920s onwards.
Автор: Yngvar Kjus Название: Live and Recorded ISBN: 3319703676 ISBN-13(EAN): 9783319703671 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uncovers how music experience-live and recorded-is changing along with the use of digital technology in the 2000s. Digital technology has also introduced new distribution and consumption technologies that allow record listening to be more closely linked to the live music experience.
Автор: Phil Graham Название: Music, Management, Marketing, and Law ISBN: 3030021424 ISBN-13(EAN): 9783030021429 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from the late 1960s through to late 2012 when the interviews were conducted. They record the experiences and insights of people who helped to shape a global business that is quickly passing into history and transforming into something entirely new, often because of decisions the interviewees have been directly involved in making. The material includes the aesthetic, artistic, technical, commercial, legal, and strategic aspects of the music industry. What is said is timeless in its historical significance for the music business and in its relevance for researchers engaged in studies on the dynamics of change in the global commercial music landscape.
Автор: King Mike Название: Music Marketing: Press, Promotion, Distribution, and Retail ISBN: 087639098X ISBN-13(EAN): 9780876390986 Издательство: Неизвестно Рейтинг: Цена: 3447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps to develop an active music marketing plan and timeline tailored to your unique strengths and budget. This title also helps to: learn to time your marketing campaign effectively, publicise your music to traditional print outlets and emerging online opportunities, and understand the opportunities for online.
Описание: Do it yourself and succeed More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It's ultimately about making music that matters, and music that gets heard Updates include: -New interviews highlighting current marketing strategies for the new music market -Info on how to leverage digital marketing and streaming playlists -Updated stories and examples of current music marketing principles -Future forecasts and trends into music marketing -New and revised services, tools, references, and contacts that can help musicians further their careers -New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Автор: Moore, Professor Allan F. Название: Song means: analysing and interpreting recorded popular song ISBN: 1409428648 ISBN-13(EAN): 9781409428640 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a study of recorded popular song, from the recordings of the 1920s through to the present day.
Описание: Learn how to efficiently use your online presence to promote your band, your music or yourself with the totally revised Third Edition of Social Media Promotion For Musicians. The updated book reveals the latest insider tips on how to use both the most popular social platforms like Instagram, Facebook, YouTube and TikTok in conjunction with your website and mailing list to gain more fans, followers, views and streams.
If you're an artist, band, engineer, producer or songwriter, Social Media Promotion For Musicians Third Edition proves the newest techniques and strategies to increase your online and streaming presence without taking away precious time from making music. BONUS: Now includes a special chapter on marketing to playlists A full Instructors Resource Kit containing a Syllabus, Topics for Demonstrations and Discussions for each chapter, Test Bank and answer key for 12 week semester, and Powerpoint and Keynote presentations for each chapter is available for free to all instructors in qualified learning institutions.
Автор: Holbrook Название: Music, Movies, Meanings, and Markets ISBN: 1138203009 ISBN-13(EAN): 9781138203006 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film's characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film's characters, adding to the realism of the mise-en-sc ne without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music -ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes.
Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues -such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.
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