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Music, Management, Marketing, and Law, Phil Graham


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Цена: 13974.00р.
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При оформлении заказа до: 2025-07-28
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Автор: Phil Graham
Название:  Music, Management, Marketing, and Law
ISBN: 9783030021429
Издательство: Springer
Классификация:








ISBN-10: 3030021424
Обложка/Формат: Hardcover
Страницы: 246
Вес: 0.55 кг.
Дата издания: 2019
Серия: Music Business Research
Язык: English
Издание: 1st ed. 2019
Иллюстрации: VII, 246 p.
Размер: 234 x 156 x 16
Читательская аудитория: Professional & vocational
Основная тема: Economics
Подзаголовок: Interviews Across the Music Business Value Chain
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from the late 1960s through to late 2012 when the interviews were conducted. They record the experiences and insights of people who helped to shape a global business that is quickly passing into history and transforming into something entirely new, often because of decisions the interviewees have been directly involved in making. The material includes the aesthetic, artistic, technical, commercial, legal, and strategic aspects of the music industry. What is said is timeless in its historical significance for the music business and in its relevance for researchers engaged in studies on the dynamics of change in the global commercial music landscape.
Дополнительное описание: 1. Introduction.- 2. Michael Smellie, Global Record Executive.- 3. Peter Colby, Production and Logistics.- 4. John Watson, Music Manager.- 5. Michael Taylor, A&R Manager.- 6. Stuart Rubin, Global Marketing Manager.- 7. Shane Simpson, Music Lawyer.- 8. Sha



Powering Content: Building a Nonstop Content Marketing Machine

Автор: Busche L
Название: Powering Content: Building a Nonstop Content Marketing Machine
ISBN: 1491963743 ISBN-13(EAN): 9781491963746
Издательство: Wiley
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Цена: 3104.00 р. 4434.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You`ll learn the hacks that enable content powerhouses to thrive.

Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing

Автор: Webb Rick
Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing
ISBN: 1137279869 ISBN-13(EAN): 9781137279866
Издательство: Springer
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Цена: 2906.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Автор: Philip Kotler
Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas
ISBN: 0471455164 ISBN-13(EAN): 9780471455165
Издательство: Wiley
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Цена: 3658.00 р. 5226.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Автор: Pulizzi Joe, Rose Robert
Название: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
ISBN: 1260026426 ISBN-13(EAN): 9781260026429
Издательство: McGraw-Hill
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Цена: 5489.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:


Killing your current marketing structure may be the only way to save it

Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model.

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You'll learn how to:

* Transform all or part of your marketing operation into a media company

* Integrate this new operation into traditional marketing efforts

* Develop best practices for attracting and retaining audiences

* Build a strategy for competing against traditional media companies

* Create a paid/earned media strategy fueled by an owned media strategy

Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell--and monetize it directly.

Killing Marketing rewrites the rules of marketing--enabling you to make the kind of transition that turns average companies into industry legends.


101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Автор: Troy Waugh
Название: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
ISBN: 0471651109 ISBN-13(EAN): 9780471651109
Издательство: Wiley
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Цена: 6732.00 р.
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Описание: "Troy Waugh--`the rainmakers` rainmaker`--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.

Ugandan Music in the Marketing Era

Автор: David G. Pier
Название: Ugandan Music in the Marketing Era
ISBN: 1137549394 ISBN-13(EAN): 9781137549396
Издательство: Springer
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Цена: 11179.00 р.
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Описание: David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

Music, Movies, Meanings, and Markets

Автор: Holbrook
Название: Music, Movies, Meanings, and Markets
ISBN: 1138203009 ISBN-13(EAN): 9781138203006
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание:

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.  The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film's characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film's characters, adding to the realism of the mise-en-sc ne without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music -ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes.

Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues -such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.

Marketing recorded music

Автор: Donham, Tammy Macy, Amy Sue Rolston, Clyde Philip
Название: Marketing recorded music
ISBN: 0367693941 ISBN-13(EAN): 9780367693947
Издательство: Taylor&Francis
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Цена: 6123.00 р.
Наличие на складе: Поставка под заказ.

Описание: This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed.

Qualitative Consumer and Marketing Research

Автор: Krittinee Nuttavuthisit
Название: Qualitative Consumer and Marketing Research
ISBN: 981136141X ISBN-13(EAN): 9789811361418
Издательство: Springer
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Цена: 9083.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget

Автор: Borg Bobby
Название: Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget
ISBN: 1538133202 ISBN-13(EAN): 9781538133200
Издательство: Rowman & Littlefield Publishers
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Цена: 7392.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Do it yourself and succeed More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It's ultimately about making music that matters, and music that gets heard Updates include: -New interviews highlighting current marketing strategies for the new music market -Info on how to leverage digital marketing and streaming playlists -Updated stories and examples of current music marketing principles -Future forecasts and trends into music marketing -New and revised services, tools, references, and contacts that can help musicians further their careers -New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Stickier Marketing

Автор: Leboff Grant
Название: Stickier Marketing
ISBN: 0749471085 ISBN-13(EAN): 9780749471088
Издательство: Kogan Page
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Цена: 3958.00 р.
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Описание: Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming `sticky`.

Branded Content: The Fateful Merging of Media and Marketing

Автор: Hardy Jonathan
Название: Branded Content: The Fateful Merging of Media and Marketing
ISBN: 113819042X ISBN-13(EAN): 9781138190429
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.


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