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Branded Content: The Fateful Merging of Media and Marketing, Hardy Jonathan


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Автор: Hardy Jonathan
Название:  Branded Content: The Fateful Merging of Media and Marketing
Перевод названия: Джонатан Харди: Брендированный контент. Судьбоносное слияние СМИ и маркетинга
ISBN: 9781138190429
Издательство: Taylor&Francis
Классификация:



ISBN-10: 113819042X
Обложка/Формат: Paperback
Страницы: 282
Вес: 0.41 кг.
Дата издания: 27.08.2021
Язык: English
Иллюстрации: 2 tables, black and white
Размер: 23.39 x 15.60 x 1.57 cm
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: The fateful merging of media and marketing
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.


Social Media Marketing for Beginners: How to Use Social Media for Business and Content Creation Essentials in 2020. A guide to Become an Influencer an

Автор: McDonald Miller James
Название: Social Media Marketing for Beginners: How to Use Social Media for Business and Content Creation Essentials in 2020. A guide to Become an Influencer an
ISBN: 1914054059 ISBN-13(EAN): 9781914054051
Издательство: Неизвестно
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Цена: 3420.00 р.
Наличие на складе: Нет в наличии.

Описание:

Is your business struggling to make sales?

Are you looking for better ways to promote your business? Are you having difficulties with your digital marketing campaign?

When promoting a business, digital marketing is an essential aspect of the overall marketing campaign that is impossible to overlook. In driving the growth of a business, there are several benefits that digital marketing offers.

Some of these benefits include:

● A lower cost to reach your target audience in comparison to traditional marketing methods offering the same reach

● It allows your business to build a reputation and customer loyalty through an open means of engagement

● The results and performance of your digital marketing campaign is easy to track and assess to improve on your current actions for a better outcome

● Digital marketing offers high conversion rates since it minimizes the need for a visit to your storefront or a phone call from your customers and replaces it with clicks on the website

● Despite these benefits that digital marketing offers, there are some minor issues that businesses experience during a digital marketing campaign. Some of these problems are:

● The impact of negative feedback from the audience and customers that is easy to notice by other potential customers

● Finding the right tools and developing the right skills to keep up with the latest trends and monitor the brand reputation online

● Difficulties in identifying the right actions to take to make a business stand out from the competitors since similar companies are vying to attract the same target audience

Even with these issues affecting digital marketing, it remains one of the essential marketing tools available now. To make the most of this tool in growing your business, it is vital that you develop your digital marketing skills. This book is focused on developing this skill, and it does so by providing information on the following aspects:

● The evolution of social media and its importance in your digital marketing campaign

● Social media trends that will become mainstream in a few years

● How SEO can benefit your business

● Brand and brand building for business success

● Content marketing and why the right type of content is essential in attracting your target audience

● The main social media sites for promoting your business

● Why you should consider local SEO when developing your strategy

● The importance of review marketing in the growth of businesses today

● Email marketing and why it is one of a crucial part of digital marketing

● Getting the most out of Google Ads in promoting your business

Digital marketing is vital to the growth of your business

It is a process that requires time if you want to see positive results. Don't hinder your growth by depending on traditional advertising methods.

Get a copy of this book now and start applying the principles of digital marketing today.

Branded Content: The Fateful Merging of Media and Marketing

Автор: Hardy Jonathan
Название: Branded Content: The Fateful Merging of Media and Marketing
ISBN: 1138190411 ISBN-13(EAN): 9781138190412
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

E-Merging Media

Автор: Axel Zerdick; Klaus Schrape; Jean-Claude Burgelman
Название: E-Merging Media
ISBN: 3642062105 ISBN-13(EAN): 9783642062100
Издательство: Springer
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Цена: 20263.00 р.
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Описание: Examines the long-term developments for communication systems and the media industryShows the structural changes of the media economyAuthors are international renowned experts in the field

Branded Entertainment and Cinema

Автор: Dagnino
Название: Branded Entertainment and Cinema
ISBN: 0815348525 ISBN-13(EAN): 9780815348528
Издательство: Taylor&Francis
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Цена: 9492.00 р.
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Описание: Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

Branded Entertainment in South Korea

Автор: Yoon, Hyunsun (Catherine)
Название: Branded Entertainment in South Korea
ISBN: 0367205319 ISBN-13(EAN): 9780367205317
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Автор: Wingard Jennifer
Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State
ISBN: 0739180207 ISBN-13(EAN): 9780739180204
Издательство: Bloomsbury
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Цена: 13662.00 р.
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Описание: This collection of writings by prominent politicians, authors, and activists of the Progressive Era explores Progressivism`s role in the development of American political thought. Pestritto and Atto provide insight into each figure`s influence on Progressive Era American politics by introducing each entry with the context within which the author of a given selection is writing.

Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Автор: Wingard Jennifer
Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State
ISBN: 1498511791 ISBN-13(EAN): 9781498511797
Издательство: Bloomsbury
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Цена: 6534.00 р.
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Описание: Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States` most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Branded You: How to Stand Out in Business and Achieve Greater Profitability and Success

Автор: McLay Adele
Название: Branded You: How to Stand Out in Business and Achieve Greater Profitability and Success
ISBN: 0992691621 ISBN-13(EAN): 9780992691622
Издательство: Неизвестно
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Цена: 3677.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Branded Protest

Автор: Ingeborg Bloem and Klaus Kempenaars
Название: Branded Protest
ISBN: 9063695411 ISBN-13(EAN): 9789063695415
Издательство: Laurence King
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Цена: 4249.00 р.
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Описание: Branded Protest takes closer look at the arbitrary - odd - relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.

In today's world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding.

This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions.

For students, educational professionals, brand and graphic design professionals, and a design interested audience.

Branded Beauty

Автор: Tungate Mark
Название: Branded Beauty
ISBN: 0749461810 ISBN-13(EAN): 9780749461812
Издательство: Kogan Page
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Цена: 3642.00 р.
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Описание: Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content

Автор: Moriuchi Emi
Название: Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content
ISBN: 1948976781 ISBN-13(EAN): 9781948976787
Издательство: Mare Nostrum (Eurospan)
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Цена: 3385.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as a consumer vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the company's marketing strategy. Brands and companies have enabled consumers to be producers of original content, co-creators for an existing brand, and curators for trending ideas in the consumer market.The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.


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