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Pay attention!, Bailey, Cassandra M. Schmidt, Dana M.


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Цена: 3385.00р.
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Автор: Bailey, Cassandra M. Schmidt, Dana M.
Название:  Pay attention!
ISBN: 9781637422649
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1637422644
Обложка/Формат: Paperback
Страницы: 190
Вес: 0.29 кг.
Дата издания: 30.07.2022
Язык: English
Размер: 152 x 230 x 18
Ключевые слова: Advertising,E-commerce: business aspects,Public relations, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / E-Commerce / Internet Marketing,BUSINESS & ECONOMICS / Public Relations
Подзаголовок: How to get, keep, and use attention to grow your business
Рейтинг:
Поставляется из: Англии
Описание: Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. Peoples attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.
Дополнительное описание: E-commerce: business aspects|Public relations|Advertising



Getting Attention

Автор: Kohl, Susan Y
Название: Getting Attention
ISBN: 0750672595 ISBN-13(EAN): 9780750672597
Издательство: Taylor&Francis
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Цена: 7348.00 р.
Наличие на складе: Поставка под заказ.

The Ultimate Beginners Guide to Blowing Up on Instagram in 2019: How to Leverage Attention and the Power of Social Media Marketing to Create Your Pers

Автор: Canzanelli Dale
Название: The Ultimate Beginners Guide to Blowing Up on Instagram in 2019: How to Leverage Attention and the Power of Social Media Marketing to Create Your Pers
ISBN: 195078827X ISBN-13(EAN): 9781950788279
Издательство: Неизвестно
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Цена: 2752.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

If you are new at Instagram & want to use it as a social media marketing platform and want to make easy money out of it in 12 months, then keep reading...

In this book, you will learn about Instagram, steps for getting started on Instagram, the benefits it offers, best practices to grow big on Instagram, Instagram metrics and analytics tools and several other tips and tricks that will help increase your engagement on this rapidly growing platform.

Are you be one of them?

You see, most people make the same mistakes - with both beginning and their final marketing strategy. You may even make more costly marketing errors which can cause you to lose huge amounts of money. But now, you can stay informed with insider tips, usually only known to top Instagram Marketers, which maximize your final profit. Tips the majority of Americans don't know about.

The Ultimate Beginners Guide to Blowing Up on Instagram in 2019 Includes:

  • How to improve your Instagram marketing?
  • Shoot Square
  • How to Use a Customized Link Shortener to Track Traffic
  • Ways to Be Strategic With Your Bio-Link
  • Cross-Promoting Your Partners even Rivals
  • Taking Advantage of Trending Hashtags
  • Driving Instagram Users Into Your Marketing Funnels
  • Magic of Mixing Videos and Photos
  • Use Sponsored Ads as Leverage
  • Direct Users to Your Most Valuable Content
  • Using Sponsored Posts
  • Make Graphics Shareworthy
  • Develop an Editorial Calendar
  • How to Partner With Instagram Influencers
  • And much, much more

Much of this advice goes against conventional social media marketing idea. In fact, some of the advice sounds downright ridiculous to a non-professional - but time and time again, the data shows that it works. Even applying one or two things inside could result in a 25 or 30% increase in your final profit margin.

So if you want to avoid leaving thousands of dollars on the table, and get the highest outcome from your Instagram marketing in 2019, click "add to cart"

Write on Time! Prompt And Perfect Pitch Angles That Get Media Attention

Автор: Whitehead Michelby L.
Название: Write on Time! Prompt And Perfect Pitch Angles That Get Media Attention
ISBN: 0578812975 ISBN-13(EAN): 9780578812977
Издательство: Неизвестно
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Цена: 6113.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

It's not because you don't have a million Instagram followers. It's not because people aren't interested in what you have to say. You're missing out on prime-time media exposure because you don't have the right pitch angles ready at the appropriate time.


Write on Time Prompt & Perfect Pitch Angles That Get Media Attention is the go-to guide for garnering publicity without breaking the bank. In this book, Michelby Coco Whitehead shares her tried and true methods for getting clients visibility on major media platforms and local news. Write on Time contains pitch angles for every industry so that readers can create compelling news segments and magazine features. Even if you are considering hiring a publicist, this book gives an in-depth overview of what to expect. Get ready to become a media magnet with Write on Time and its bonus resources.

Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donatio

Автор: Daffron Susan C.
Название: Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donatio
ISBN: 1610380045 ISBN-13(EAN): 9781610380041
Издательство: Неизвестно
Цена: 3564.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Douglas Bauer`s profound and exquisitely written first novel quickly established him as one of America`s best new writers. This is the story of Ed and Ramona, high school lovers who married young. And when Ramona, seeing the ever-clearer reality of life with Ed, turns and walks away from her house, from her life, and from her small baby boy, Ed is stunned into a depth of uncomprehending rage.

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve: A practical

Автор: Wagner Paul
Название: Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve: A practical
ISBN: 0984910387 ISBN-13(EAN): 9780984910380
Издательство: Неизвестно
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Цена: 3442.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.


Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.

Attention, Attitude, and Affect in Response To Advertising

Название: Attention, Attitude, and Affect in Response To Advertising
ISBN: 1138876151 ISBN-13(EAN): 9781138876156
Издательство: Taylor&Francis
Рейтинг:
Цена: 8726.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.

Manipulative Copywriting: How to Grasp clients` attention on Social Media and make Any Offer Inviting Using enticing Words

Автор: Leonard Howell
Название: Manipulative Copywriting: How to Grasp clients` attention on Social Media and make Any Offer Inviting Using enticing Words
ISBN: 1953693083 ISBN-13(EAN): 9781953693082
Издательство: Неизвестно
Рейтинг:
Цена: 2752.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Are you looking to find an effective way to advertise your products? Do you wish to develop better skills to convince your clients into buying your product or service? Do you want to learn how to master copywriting?


If your answer is yes to any of these questions, then keep reading...


Selling goods and services has turned into a laborious task in this day and age of relentless competition. With so much chaos, it can seem like a very daunting task to advertise your product and get the message to the masses. People, these days, have turned very smart and trying to fool them or taking their negligence for granted can be a big mistake. The average Joe is now technology savvy and can easily know if someone is fooling him, just by hitting a few buttons on the keyboard.


For anyone who writes or agrees to copy this is just the book you require: copywriters, multichannel marketers, creative directors, freelancers, as well as owners of small businesses. It reveals dozens of copywriting techniques that can help you write clear, persuasive content to sell more products - both print and online advertisements, emails and websites.


Copywriting refers to creating ads and sales letters for products and services, to effectively sell it to people. These people need not even be potential customers, but the company strives to grab their attention and get their products off of their shelves.


This book covers the following topics:

  • What copywriting is all about
  • An explanation of the main purpose of copywriting and giving away some secrets that some of the most successful copywriters in the world employ to sell their products.
  • Writing attention-grabbing headlines to generate more sales and profits
  • Tips for boosting landing page conversion rates as well as techniques to ensure your emails get high open and click-through rates
  • Reviewing the "4 S" formula for simple, succinct, and convincing copying
  • Psychologically advanced copywriting tricks
  • The "Motivating Sequence" in 5 phases to produce further revenue and income
  • Getting your grip around building strong 'lead magnets' to obtain double the reaction rates
  • ...And much more


This book will explore the dynamics of copywriting and also give you a glimpse into the world of a copywriter. The extensively revised fourth edition contains all the latest critical knowledge required to master copywriting in the modern age, including tips on web marketing, multimedia videos, and landing pages with high conversion, as well as completely updated tools.


Time to get started then? Scroll up and click the "BUY NOW" button to get your copy now
Making ads pay

Автор: Caples, John
Название: Making ads pay
ISBN: 1607965666 ISBN-13(EAN): 9781607965664
Издательство: Неизвестно
Рейтинг:
Цена: 2068.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers

Автор: Pay Kath
Название: Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers
ISBN: 1781334919 ISBN-13(EAN): 9781781334911
Издательство: Неизвестно
Рейтинг:
Цена: 4136.00 р.
Наличие на складе: Нет в наличии.

Описание:

It's time to put the 'marketing' back into email marketing.

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.

Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to:

- Develop strategies and tactics that will make you a better email marketer

- Craft email messages that your customers will love and act on

- Achieve your goals by using 'Helpful Marketing'

- Apply a scientific method to testing and marketing to reduce waste and learn what works


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