Customer needs and strategic management: left-right circles analysis, Chan, Andrew Chi-fai (the Chinese Univ Of Hong Kong, Hong Kong) Ko, Joseph H L (.) Wong, Conrad (yau Lee Holdings Limited, Hong Kong) Tai, Diamond (th
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Описание: Written in an accessible manner, this book provides an introduction to Social Network Analysis (SNA), presenting tools and concepts, and showing how SNA can inform the crafting of a wide array of strategies for the tracking and disrupting of dark networks (illegal and covert networks that analysts must track, identify, and dismantle).
Автор: Falcao Escorrega Luis C. Название: African Peace and Security Architecture: A Strategic Analysis ISBN: 1249403553 ISBN-13(EAN): 9781249403555 Издательство: Неизвестно Рейтинг: Цена: 10658.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.
Автор: Lee Epstein , Keren Weinshall Название: The Strategic Analysis of Judicial Behavior ISBN: 1009048856 ISBN-13(EAN): 9781009048859 Издательство: Cambridge Academ Рейтинг: Цена: 2851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The past decade has witnessed a worldwide explosion of work aimed at illuminating judicial-behavior: the choices judges make and the consequences of their choices. We focus on strategic accounts of judicial-behavior.
Описание: To strategically plan the future of a business, it is necessary to thoroughly understand the business and its position in the marketplace. This knowledge must be gathered through a comprehensive analysis of the organization, its suppliers, and customers. It is critical to review the tools and techniques that are available to develop a complete picture of the strength and value of a company and its internal interactions and relationships, together with the surrounding environment of competition and other factors that will enable planners to reliably assess the possibilities for the strategic direction for the organization. Insufficient attention is currently being given in business studies to achieve critical, useful information for the strategic development of an organization.
Critical Analysis and Architecture for Strategic Business Planning seeks to fill current gaps in business and operations research by highlighting the need for greater focus on the research and analysis required to obtain the right kind of information pertaining to the effective business development of an organization. This publication examines the literature for best practices for business research and analysis, which would lead to obtaining the most advantageous information for guiding business and organizations. Covering topics such as business planning, information systems, and competitive advantage, it is an essential resource for managers, business leaders, business strategists, consultants, students and educators of higher education, researchers, and academicians.
Описание: A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out. Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers ... and then there is pretty much everybody else. In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Starbucks, Nordstrom, and more, Fader provides insights to help you understand:
Why customer centricity is the new model for success in today's data-driven environment.
How the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don't;
Why the traditional models for determining the value of individual customers are flawed;
How executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies;
How the well-intended idea of customer relationship management (CRM) lost its way-and how your company can properly put CRM to use;
How customer centricity will help you realign your performance metrics, product development, customer relationship management and organization to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
ALSO AVAILABLE: Once Fader convinces you of the value of customer centricity in this book, The Customer Centricity Playbook, with Sarah Toms, will show you where to get started to bring it to the forefront of your organization. THE WHARTON EXECUTIVE ESSENTIALS SERIES The Wharton Executive Essentials series from Wharton School Press brings the ideas of the Wharton School's thought leaders to you wherever you are. Inspired by Wharton's Executive Education program, each book is authored by globally renowned faculty and filled with real-life business examples and actionable advice. Wharton Executive Essentials guides offer a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today's competitive business environment and capture tomorrow's opportunities.
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