Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Romaniuk Jenni Название: Building Distinctive Brand Assets ISBN: 0190311509 ISBN-13(EAN): 9780190311506 Издательство: Oxford Academ Рейтинг: Цена: 3800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
Автор: Meadows, C. J. Название: Innovation through fusion ISBN: 1547417765 ISBN-13(EAN): 9781547417766 Издательство: Walter de Gruyter Рейтинг: Цена: 6499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Just as nuclear fusion produces massive energy from combining two nuclei, a fusion in business, technology, and the arts can release massive value—creating whole new companies, industries, and human capabilities. Examples of the fusion technique for high-value, radical innovation are presented in this unique collection of stories about innovating across industries, fields, organizational silos, nations, social class, and more. This book is the result of a global research study of 30 world-class innovators who have collectively created billions of dollars’ worth of business value, as well as new advances in the arts and sciences that bring joy to the world and can save millions of lives. Insights from the journeys of the innovators provided in this book will help leaders, organizations, and individuals succeed in their innovative endeavors. In addition, each chapter provides a link to a short video that provides further insights, mostly from the innovators themselves.
Innovation through Fusion is essential reading for individual innovators who would like to create the future; teams and organizations that need to craft radical or high-value innovations (especially across industries or organizational silos); and leaders concerned about declining returns on innovation efforts and uncertain about organizational survival in a disruptive world. The author provides a new model of lateral innovation—useful both as an innovation process and as a framework to assess your lateral innovation capabilities. The book is replete with value-creation examples of lives saved, billions of dollars of savings/growth, and new products, services, and companies, as well as stories of leading lateral innovators—who they are and how they succeeded.
Название: Master class in brand planning ISBN: 0470517913 ISBN-13(EAN): 9780470517918 Издательство: Wiley Рейтинг: Цена: 6178.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In 1988, on Stephen King`s retirement JWT published `The King Papers` a small collection of Stephen King`s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: - Why doing good is good for business - The science behind cause marketing - Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more - A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations
George Roth (Principal Research Associate at MIT's Sloan School of Management, Boston, United States)
Автор: Mootee Idris Название: 60-Minute Brand Strategist ISBN: 1118625161 ISBN-13(EAN): 9781118625163 Издательство: Wiley Рейтинг: Цена: 3958.00 р. Наличие на складе: Поставка под заказ.
Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.
Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke Название: Power Brands: Measuring, Making, and Managing Brand Success ISBN: 3527507817 ISBN-13(EAN): 9783527507818 Издательство: Wiley Рейтинг: Цена: 5536.00 р. Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.
Автор: Beverland, Michael B. Название: Brand management ISBN: 1473951984 ISBN-13(EAN): 9781473951983 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.
The athlete's guide to building a personal brand and a future beyond sports.
Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.
What's your digital business advantage? Do you even have one? Have you been trying to make sense of all things digital and how they fit together properly to transform and grow your business?
Whether you are an entrepreneur, a corporate marketing leader, or a CMO or CDO looking for a better way to create transformation across your digital ecosystem, #Breakthrough will provide you the clear guidance for creating your digital business advantage with usable and practical insights on strategic digital marketing, digital workflows and the disciplines of digital leadership.
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Do you know what to do "next," online, to propel your business forward, or are you flying by the seat of your pants?
#Breakthrough is for business innovators that want to transform and organize their business. It positions these digital leaders to think in a clearer, logical, more strategic manner for moving their business forward.
How do you create influence online? How can you get a thriving audience base and more leads and sales from your online efforts? It's not just about your website, traffic, or your followers. And no, it's not just about being on Facebook and running some ads, either, nor "engaging" social selling.
Businesses that don't transform how they operate in the online world will suffer and fail by not knowing how to create influence nor how to deliver their unique brand value to their audience. And, they will suffer because they don't know specifically how to generate sales, leads, or ROI. Digital is often thought of as a random afterthought to a business, yet it is the core principles of how business actually gets done today; few are thinking forward with a clear strategy and method of implementation.
#Breakthrough is about understanding the principles of digital leadership, creating your ideal digital strategy, and developing a digital workflow for the next step in a digital transformation of your business, to deliver your remarkable brand value to your audience.
Ready to build your #Breakthrough? Discover your core elements needed towards creating transformation by:
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ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
