Mining Economics Explained: A Guide for Boards, Executives, Managers and Investors, Craig Hutton
Автор: Guillermo C. Jimenez, Barbara Kolsun Название: Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys ISBN: 1609018958 ISBN-13(EAN): 9781609018955 Издательство: Bloomsbury Academic Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.
Автор: Enelow Wendy, Kursmark Louise Название: Expert Resumes and Linkedin Profiles for Managers & Executives, 4th Ed ISBN: 0996680365 ISBN-13(EAN): 9780996680363 Издательство: Gazelle Book Services Рейтинг: Цена: 4288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Expert Resumes & LinkedIn Profiles for Managers and Executives was written specifically to address the nuances of writing for senior-level job search candidates. For managers and executives, writing resumes and LinkedIn profiles is a complex process that requires strategy, careful selection of the right material to showcase, and the most-effective presentation style to capture the targeted audience.
Management and executive job seekers must consider how best to:
Communicate their personal brand and value
Identify qualifications, experiences, and achievements most related to current career goals
Position their most relevant and impressive information with the right language and format to capture attention and inspire interest
Determine how best to write and present extensive career information for maximum impact
Cull past experiences to showcase early career success
Format and design their resume to maximize visual focus on what matters most
Create a LinkedIn profile that is a complement to the resume--but not an exact copy, written to showcase personality and keyword optimized to attract recruiters and employers
This book addresses all of these topics and much more.
The first section of the book provides an in-depth analysis of each critical component of writing, formatting, and designing senior-level resumes and LinkedIn profiles--everything from crafting personal branding statements, to determining your best resume structure, to writing job descriptions that are rich in content, achievement, and keywords.
The second section includes 100+ pages of sample resumes and LinkedIn profiles targeted to all levels of management and executive careers--from front-line managers to CEOs, and all positions in between.
Authors and Master Resume Writers Wendy Enelow and Louise Kursmark have each spent more than 30 years writing resumes, training professional resume writers, speaking to job search audiences, and writing about evolving trends in job search.
Expert Resumes & LinkedIn Profiles for Managers and Executives is the latest in the authors' library of 20+ books. By following the writing strategies and actions outlined in the book, senior-level job seekers will become confident in communicating their brands, marketing their expertise, and moving their careers forward.
"This is a must-read for the entire CXO community if businesses are to survive in cyberspace. Attack methodologies and the cyber threat poised against our business systems are advancing rapidly. Business leaders are soon to face downstream liability issues for the damage their unprotected and exploited systems cause not only to themselves but to all of those with whom they do business in cyberspace. American businesses are now the target of choice by our nation's enemies. We may secure the airways, ports, and borders, but only the boardrooms of America can ensure the survival of our economy." --John R. Thomas, Colonel, U.S. Army, Retired Former Commander of the DoD, Global Operations and Security Center
Today's e-business depends on the security of its networks and information technology infrastructure to safeguard its customers and its profits. But with rapid innovation and the emergence of new threats and new countermeasures, keeping up with security is becoming more complex than ever. Securing E-Business Systems offers a new model for developing a proactive program of security administration that works as a continuous process of identifying weaknesses and implementing solutions. This book offers a real, working design for managing an IT security program with the attention it truly warrants, treating security as a constant function that adapts tomeet a company's changing security needs.
Topics include:
Security weaknesses
Safeguarding technologies
Countermeasure best practices
Establishing an adaptable e-business security management program
Essential elements of a corporate security management program
Functions, structure, staffing, and contracting considerations in security management
Implementing intrusion detection technology
Designing tomorrow's e-business application for secured operations
Contemporary rationales for justifying increased spending on security programs
Описание: Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing processes, businesses can dramatically increase both leads and sales. Unfortunately though, a lot of companies do not know where to start. Or they are making mistakes and misinformed about how to accomplish these goals, costing them time, money, and resources. And ignoring B2B digital marketing is costly as well. You may not go out of business tomorrow if you are not being found on the Internet today, however you will be slowly losing business to more knowledgeable competitors. 9 Best Kept Secrets of B2B Digital Marketing separates the facts from the fads and gives you a template for building a solid digital marketing strategy that will strengthen any sales plan to get more business clients. Author, Greg Gutkowski provides the rare insight and valuable guidance for internet marketing that can only come from having worked with some of the world's largest and most sophisticated marketing companies. From top down and bottom up you will discover best practices and strategies for integrating digital marketing including: - How to get found in a digital world and the right way to engage prospects and customers online - How to generate leads and sales 24/7 with internet marketing - Why data integration is essential to your success and how to accomplish this - Why B2B companies must approach social media marketing differently than B2C companies - The biggest mistakes that companies make with ecommerce and how to avoid these - Which digital resources provide the biggest ROI - And much more Whether you are a sales manager wanting to maximize lead generation or a CEO looking for a high level resource on marketing for executives, 9 Best Kept Secrets of B2B Digital Marketing will provide you with the tools, techniques, and insights to successfully integrate B2B marketing. Order your copy today
Автор: Steven A. Finkler Название: Financial Management for Nurse Managers and Executives, ISBN: 1455700886 ISBN-13(EAN): 9781455700882 Издательство: Elsevier Science Рейтинг: Цена: 12673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed for financial management courses in graduate level nursing programs and for practicing nurses or nurse entrepreneurs who are seeking a better understanding of financial management, this title covers financial topics all nurse managers need to know and use in their roles as managers.
In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English...
What data mining and predictive analytics are
Why they are such powerful management tools
How and when to use them for greatest positive
impact across a broad spectrum of industries
Complete with solid advice and instructive case histories, it demonstrates how to harness the power of data mining and predictive analytics, while avoiding costly mistakes.
Use it to gain a quick overview of the subject and as a handy resource to be referred to again and again.
If you're preparing to lead or participate in a data analytics initiative, this is the one book you must read
Receiving early, strong praise from business government leaders who are using these powerful management tools to achieve dramatic goals for projects and their organizations.
Описание: An analysis of corporate, civic, and nonprofit governance that looks beyond policies to appropriate alignment, leading to greater effectiveness and sustainability.
In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English...
What data mining and predictive analytics are
Why they are such powerful management tools
How and when to use them for greatest positive
impact across a broad spectrum of industries
Complete with solid advice and instructive case histories, it demonstrates how to harness the power of data mining and predictive analytics, while avoiding costly mistakes.
Use it to gain a quick overview of the subject and as a handy resource to be referred to again and again.
If you're preparing to lead or participate in a data analytics initiative, this is the one book you must read
Receiving early, strong praise from business government leaders who are using these powerful management tools to achieve dramatic goals for projects and their organizations.
Описание: The essential guide to e-business security for managers and IT professionals Securing E-Business Systems provides business managers and executives with an overview of the components of an effective e-business infrastructure, the areas of greatest risk, and best practices safeguards.
