Improving Diets in Rural Ghana: Food System Analysis to Identify Opportunities for Nutrition-sensitive Small and Medium Enterprises, FAO and IFPRI

Название: Asia Small and Medium-Sized Enterprise Monitor 2021: Volume IV—Pilot SME Development Index: Applying Probabilistic Principal Component Analysis
ISBN: 9292694669 ISBN-13(EAN): 9789292694661
Издательство: Mare Nostrum (Eurospan)
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Цена: 2884.00 р.
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Описание: This volume sets out an updated Small and Medium-Sized Enterprise Development Index (SME-DI) that aims to help policy makers in developing Asia overcome the limited availability of data on small businesses.The volume presents a new pilot of the SME-DI that fills in missing data by using a probabilistic principal component analysis model. The researchers used pilot testing to generate a regional SME-DI for 15 countries in Southeast Asia and South Asia, based on the 2021 Asia Small and Medium-Sized Enterprise Monitor database. The study also constructed a national index for Viet Nam using business registration data.

Автор: Rahman Muhammad Sabbir, Zaman Mahmud Habib, Hossain Afnan
Название: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
ISBN: 1522586881 ISBN-13(EAN): 9781522586883
Издательство: Mare Nostrum (Eurospan)
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Цена: 15048.00 р.
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Описание: "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--

Автор: Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain
Название: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
ISBN: 1522578919 ISBN-13(EAN): 9781522578918
Издательство: Mare Nostrum (Eurospan)
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Цена: 22592.00 р.
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Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.