Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities, Rahman Muhammad Sabbir, Zaman Mahmud Habib, Hossain Afnan
Описание: This report is the first comprehensive framework on how to facilitate SMEs and LIDCs access to and upgrading within global value chains. It identifies policy interventions at the global level needed to support domestic reforms.
Описание: Presents research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). The book highlights a range of topics, including business analysis, market research, and intellectual property.
Описание: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
Автор: M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta Название: Start-up Marketing Strategies in India ISBN: 1787567567 ISBN-13(EAN): 9781787567566 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Автор: Consumer Dummies Название: Small Business Marketing Strategies All-In-One for Dummies ISBN: 1119236916 ISBN-13(EAN): 9781119236917 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Transform your small business into a revenue-generating machine with this step-by-step marketing resource
Running a small business is a fun and rewarding experience. It's even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen.
In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company's next marketing campaign. But don't worry--with Dummies, it's all about learning made easy.
You'll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you'll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest.
In this book, you will:
Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals
Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing
Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix
Evolve past gut instincts and measure your results with hard data and reliable metrics
Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It's a must-read for any small business owner trying to grow their company.
Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Описание: Provides in-depth discussion on how social enterprises are reshaping global economies. Highlighting relevant topics that include legal funding, government policies, third-sector enterprises, and procurement procedures, this reference publication is ideal for academics, students, government officials, business managers, and researchers interested in the latest advances in social enterprises.
Автор: Noor Hazlina Ahmad, T. Ramayah, Abdul Halim, Syed Abidur Rahman Название: Handbook of Research on Small and Medium Enterprises in Developing Countries ISBN: 1522521658 ISBN-13(EAN): 9781522521655 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37145.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest research on the intentions, performance, and application models of independent firms. Featuring coverage on a broad range of topics such as green IT, entrepreneurial ventures, and social capital, this publication is designed for researchers, academics, and practitioners seeking current research on the different opportunities and challenges in relation to this business sector.
Описание: The world is witnessing an increase in innovation both in start-ups and in SMEs, and the implementation of innovation is having a substantial impact on the knowledge of the economy. The ability of human beings to create new knowledge can be defined as a basic skill in a global economy, which involves learning as an essential dynamism of the competition. Following this and considering the need for developing standards and guidelines for innovation, organizations have been working on developing and updating a set of documents to help the innovators and the innovative companies work better.Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). While highlighting topics including business analysis, market research, and intellectual property, this book is ideally designed for market researchers, business professionals, academicians, and students seeking current research on innovative processes and approaches for organizations.
Автор: Milan Vemic Название: Optimal Management Strategies in Small and Medium Enterprises ISBN: 1522519491 ISBN-13(EAN): 9781522519492 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32848.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book is a key source on the latest innovations in enhancing all main management functions, such as working capital and marketing, and examines how to implement sustainable business management practices. Featuring extensive coverage across a range of relevant perspectives and topics, such as human resources development, market orientation, and knowledge management"--
Описание: To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources.Knowledge Management Initiatives and Strategies in Small and Medium Enterprises is an authoritative reference source for the latest scholarly material on the management of knowledge resources in smaller-scale enterprises. Highlighting theoretical foundations and real-world applications, this book is ideally designed for professionals, practitioners, researchers, and upper-level students interested in emerging perspectives on knowledge management.
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