Описание: This practical book provides you with a set of core patterns, principles, and practices for analyzing business domains, understanding business strategy, and, most importantly, aligning software design with its business needs.
Описание: In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.
Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.
Автор: Lee Название: The Strategy of Global Branding and Brand Equity ISBN: 0415749107 ISBN-13(EAN): 9780415749107 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Описание: Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
When someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their school's brand. Bold School Brand is the first framework designed specifically to help school Heads build their school's brand. Having a Bold School Brand is important because, if you do it well, it allows you to take all that complexity and position your school very clearly and succinctly to your internal community, as well as to prospective parents. Developing a Bold School Brand is about making the complex simple, but not making it superficial.
Bold School Brand comes from the team at imageseven, Australia's leading school marketing professionals. It distils over 30 years of the firm's experience in marketing and communication research and implementation. Put simply, it's insight applied, and the Bold School Brand framework will allow you to make the maximum positive impact for your school.
Differentiated presents a new way forward for companies and nonprofits seeking purpose-powered strategic differentiation following the pandemic's reset and sweeping shifts in consumer behavior. Every chapter begins with a real-world story illustrating the practices to follow. Each story showcases strategic differentiation in action as it teaches organizations how to set themselves apart by questioning outdated assumptions, embracing new approaches, and converting guesswork into transformational decision-making.
Grounded in a customer mindset, a concept perfectly attuned to today's digital era, the book's conversational tone and relatable insights paint a pathway to discover an organization's unique Differentiation Zone(R). Understanding what matters most to your customer yields groundbreaking results for purpose-driven organizations seeking competitive advantage.
Written by an artist-strategist steeped in creative thinking, Differentiated distills two decades of insights into two essential lessons, the themes for the book's main sections.
Section 1, "Embrace Your Customer's Mindset," presents the Six Guiding Principles, each in a chapter. Each chapter opens with a story and closes with essential learnings.
Section 2, "The Essence of Your Strategy is Choice," presents the Differentiation Zone's Four-Step Process. Each step introduces a modern-day exemplar and updated approaches. Every chapter references the author's insights and shares her latest tools.
Karla invites the reader into her studio, illustrating her innovative process and resulting creations. She discovers unique Differentiation Zones for each of the purpose-driven organizations showcased throughout the book. She illustrates how clarity of customer aligns with clarity of mission and differentiation to accelerate strategic success. We see firsthand that decades-old tools such as SWOT, PEST, and the classic competitor categories are out of sync when customers define our competitive reality and determine our future relevance.
About the Author
Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. Differentiated shares the story of her inventive strategy process, Differentiation Zone(R), through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Karla co-owns an international research and strategy firm, Corona Insights, where she's led countless empathy-based and data-driven strategy processes. She recognizes that creativity and imagination are crucial to the strategy process, and wouldn't have discovered Differentiation Zone without both. Her "aha" moment in 2018 occurred when she saw something she'd never seen before. The experience crystallized her intuitive process and inspired her to reverse engineer what she'd taught herself to do over years of hands-on practice.
With a unique ability to see beyond what is, Karla leads her clients to discover authentic differentiation and craft plans to realize a competitive advantage. Abstract painting propels Karla's professional creativity and risk-taking as it fuels her soul; see https: //karlarainesart.com. Artists look at the world differently, and creativity opens a new portal. Years of painting have taught Karla to get out of her own way, not to tell herself no, and be open to the power of flow. She wouldn't have discovered Differentiation Zone without it. Visit the Differentiation Zone website at https: //differentiationzone.com.
Differentiated presents a new way forward for companies and nonprofits seeking purpose-powered strategic differentiation following the pandemic's reset and sweeping shifts in consumer behavior. Every chapter begins with a real-world story illustrating the practices to follow. Each story showcases strategic differentiation in action as it teaches organizations how to set themselves apart by questioning outdated assumptions, embracing new approaches, and converting guesswork into transformational decision-making.
Grounded in a customer mindset, a concept perfectly attuned to today's digital era, the book's conversational tone and relatable insights paint a pathway to discover an organization's unique Differentiation Zone(R). Understanding what matters most to your customer yields groundbreaking results for purpose-driven organizations seeking competitive advantage.
Written by an artist-strategist steeped in creative thinking, Differentiated distills two decades of insights into two essential lessons, the themes for the book's main sections.
Section 1, "Embrace Your Customer's Mindset," presents the Six Guiding Principles, each in a chapter. Each chapter opens with a story and closes with essential learnings.
Section 2, "The Essence of Your Strategy is Choice," presents the Differentiation Zone's Four-Step Process. Each step introduces a modern-day exemplar and updated approaches. Every chapter references the author's insights and shares her latest tools.
Karla invites the reader into her studio, illustrating her innovative process and resulting creations. She discovers unique Differentiation Zones for each of the purpose-driven organizations showcased throughout the book. She illustrates how clarity of customer aligns with clarity of mission and differentiation to accelerate strategic success. We see firsthand that decades-old tools such as SWOT, PEST, and the classic competitor categories are out of sync when customers define our competitive reality and determine our future relevance.
About the Author
Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. Differentiated shares the story of her inventive strategy process, Differentiation Zone(R), through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Karla co-owns an international research and strategy firm, Corona Insights, where she's led countless empathy-based and data-driven strategy processes. She recognizes that creativity and imagination are crucial to the strategy process, and wouldn't have discovered Differentiation Zone without both. Her "aha" moment in 2018 occurred when she saw something she'd never seen before. The experience crystallized her intuitive process and inspired her to reverse engineer what she'd taught herself to do over years of hands-on practice.
With a unique ability to see beyond what is, Karla leads her clients to discover authentic differentiation and craft plans to realize a competitive advantage. Abstract painting propels Karla's professional creativity and risk-taking as it fuels her soul; see https: //karlarainesart.com. Artists look at the world differently, and creativity opens a new portal. Years of painting have taught Karla to get out of her own way, not to tell herself no, and be open to the power of flow. She wouldn't have discovered Differentiation Zone without it. Visit the Differentiation Zone website at https: //differentiationzone.com.
Автор: Woods, Patrick Название: Brand strategy canvas ISBN: 148425158X ISBN-13(EAN): 9781484251584 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Do you want to be heard, recognised and others to follow you? This happens through building influence. This book is for leaders who want to build their leadership voice and brand. I`ll help you connect into what`s most important to strengthen you and your relationships, so you can be the leader you want to be and build the career you want.
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