Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Sharma Suresh K. Название: Communication and Educational Technology in Nursing ISBN: 8131243745 ISBN-13(EAN): 9788131243749 Издательство: Elsevier Science Рейтинг: Цена: 407.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Communication and Educational Technology is precisely written as per the syllabus prescribed for the undergraduate nursing studies. It is useful as an introductory textbook for the postgraduate nursing students and can also be of help for the other health care professionals to understand the concepts of communication and teaching–learning pedagogy. The book is an excellent attempt towards introducing the readers to the basics of communication and educational technology in the education of nurses and other health care professionals.
The content has been updated and enriched by including new topics such as the following:
Definition, types, organization, development process and models, and determinants of curriculum
Meaning, purposes and components of item analysis including item difficulty, discrimination index and effectiveness of destructors
The clinical teaching methods such as nursing case study, nursing case presentation, nursing rounds, bedside nursing clinics, nursing assignments, nursing care conference, health care team conference, process recording and field visit are presented in more details.
A number of working examples have been added to facilitate ease of learning.
A total of 350 multiple choice questions have been included in this textbook: 150 MCQs are placed within the end-of-chapter exercises and 200 comprehensive MCQs are placed in Appendix B. These will be useful for the readers to prepare for qualifying the postgraduate and doctoral level nursing entrance exams and nursing faculty/teachers’ recruitment exams.
Every chapter has been provided with Learning Objectives and Key Terms in its beginning.
Автор: Yuniya Kawamura Название: Doing Research in Fashion and Dress: An Introduction to Qualitative Methods ISBN: 1350089761 ISBN-13(EAN): 9781350089761 Издательство: Bloomsbury Academic Рейтинг: Цена: 8316.00 р. 11880.00-30% Наличие на складе: Есть (1 шт.) Описание: Whether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:-A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world.-An accessible grounding in contemporary fashion studies literature.
Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts Название: English in Global Aviation: Context, Research, and Pedagogy ISBN: 1350059315 ISBN-13(EAN): 9781350059313 Издательство: Bloomsbury Academic Рейтинг: Цена: 4592.00 р. Наличие на складе: Нет в наличии.
Описание:
Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.
English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Автор: Fahey, Liam Название: Insight discipline ISBN: 1839827335 ISBN-13(EAN): 9781839827334 Издательство: Emerald Рейтинг: Цена: 3454.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
Автор: Fleisch, Elgar Franz, Christoph Herrmann, Andreas Название: Digital pill ISBN: 1787566765 ISBN-13(EAN): 9781787566767 Издательство: Emerald Рейтинг: Цена: 5283.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the intersection between national and international counter-terrorism policies and civil society in national and regional contexts in the post-9/11 era. It serves as a critical discussion accounting for the experiences of civil society in the enforcement of global security measures by governments in the Americas, Africa, Asia-Pacific, Central Asia, Europe and the Middle East. -- .
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 9349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Tate, Peter Frame, Francesca Название: Doktor`s Communication Handbook. ISBN: 0367198223 ISBN-13(EAN): 9780367198220 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This bestselling guide has established itself as the ultimate guide to patient communication for all doctors, whatever their experience and wherever they practice.
Автор: Jaworski, Bernard Lurie, Bob Название: Organic growth playbook ISBN: 1839826878 ISBN-13(EAN): 9781839826870 Издательство: Emerald Рейтинг: Цена: 3454.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Описание: This volume provides a fresh overview of many novel international business research challenges as they pertain to salient institutional dimensions with a locational component, with a focus on the `new normal`.
Описание: Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.
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