Sustainability and Competitiveness in the Hospitality Industry, Carlos Costa, Vania Costa
Автор: Costa Costa Название: Sustainability and competitiveness in the hospitality industry ISBN: 1799892859 ISBN-13(EAN): 9781799892854 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37561.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focuses on complex issues from a hotel industry perspective. The book offers a survey of existing research, reflecting on the pandemic`s impacts and generating scenarios for how to strengthen business structures.
Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Название: Positioning and Branding Tourism Destinations for Global Competitiveness ISBN: 1522572538 ISBN-13(EAN): 9781522572534 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Автор: Sergio Jesus Teixeira, Joao Matos Ferreira Название: Multilevel Approach to Competitiveness in the Global Tourism Industry ISBN: 1799803651 ISBN-13(EAN): 9781799803652 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness.
Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.
A reference on sustainability, social responsibility, and green practices in hospitality and tourism, this book presents innovative research methods in sustainability, state-of-the-art research by leading internationally recognized scholars on this topic, providing an excellent source of quality research. Readers can expect to find several new ways to pursue research in sustainability.The book covers sustainability in the context of public policy and ethics, a popular topic with universal appeal to many disciplines beyond hospitality. It includes case studies and addresses sustainability issues from hotels, restaurants, tourism, travel, meetings, and others, with authors from all five continents.
This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world's natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources.
Some of the themes the book addresses include:
designing sustainable restaurants
sustainable accommodation practices
designing green hotels
energy conservation in hotels- a Green Approach
technology and sustainability
marketing sustainability to consumers
sustainable culinary practices
sustainable employee practices
sustainable equipment design for the hospitality industry
sustainable tourism practices
sustainable transport practices
sustainable tourism destinations/cities
The book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed.
This book is futuristic with lot of practical insights for the students, faculty, . and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.
Автор: Melissen Frans Название: Improving Sustainability in the Hospitality Industry ISBN: 1138057703 ISBN-13(EAN): 9781138057708 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.
Автор: Melissen, F.w. (frans) Sauer, Lieke Название: Improving sustainability in the hospitality industry ISBN: 113805769X ISBN-13(EAN): 9781138057692 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.
Название: The Practice of Sustainable Tourism ISBN: 113808395X ISBN-13(EAN): 9781138083950 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Practice of Sustainable Tourism is a unique text that confronts the apparently irresolvable tensions between tourism and true sustainability.
Автор: Jelincic Daniela Angelina, Mansfeld Yoel Название: Creating And Managing Experiences In Cultural Tourism ISBN: 9813233672 ISBN-13(EAN): 9789813233676 Издательство: World Scientific Publishing Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.
The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the "rules" of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
Автор: Merly Fiscal Arjona Название: Sustainability in Hospitality and Tourism Sector ISBN: 1774072653 ISBN-13(EAN): 9781774072653 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23978.00 р. Наличие на складе: Нет в наличии.
Описание: Explains the ways in which people can achieve sustainability in the hospitality and tourism industry. The book also offers an introduction to sustainability, the principles to be followed to achieve sustainability in the hospitality industry, management of sustainability, and strategic marketing.
Автор: Sheppardson Chris Название: Hospitality: A New Dawn in Sustainability & Service ISBN: 1953349722 ISBN-13(EAN): 9781953349729 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4012.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Synopsis - It has become almost a clich? when it is said “we are living in momentous times”. It is certainly a time that is challenging everyone in a way that has not happened before but whether it is more momentous than during the Great wars, during the social revolution of the 60s or during the hard economic days of the 70s is for others to debate. Whatever is true about these days, it is acting as a real catalyst to new thinking, new ideas and a greater open mindedness. One can argue that for much of the millennium years has seen quite a narrow focus in business that has, in fact, acted as a barrier to new leaders breaking through as new concepts. Many senior leaders have accepted that business thinking had become too narrow.In hotels, the focus over the last twenty years became dominated by a mentality that focused predominantly on rooms and almost treated hotels as being a retail concept rather than an experience. Suddenly hotels are looking at both new customer services plus also how to maximise revenues in spaces beyond rooms.For restaurants, it is clear that the consumer is seeking genuine, authentic food styles and offers and rejecting some of the brands of the past. In food service, the model has hardly changed for many years and it is now being challenged. Every venue or business today needs to have a food service offer that adds value and makes a difference.
Автор: Ribeiro de Almeida Claudia, Martins Joao Carlos, Gonзalves Alexandra R. Название: Handbook of Research on Cultural Tourism and Sustainability ISBN: 1799892174 ISBN-13(EAN): 9781799892175 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47678.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discusses current challenges to digital healthcare adoption and how IoT and big data technologies can promote digital healthcare adoption and improve healthcare efficiency. The book also discusses how IoT, Big data, and Deep learning techniques can work together to improve the adoption of smart health for improved healthcare delivery and access.
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