The Competent Communicator Workbook for Communication: Interpersonal, Business and Professional, Public Speaking, Connie Duren, Cristina Doda Cardenas
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Описание: As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.
Автор: Douglas Threet Название: Becoming a More Effective Communicator and Leader ISBN: 1792489552 ISBN-13(EAN): 9781792489556 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11920.00 р. Наличие на складе: Поставка под заказ.
Описание: Gateway communities are those located adjacent to protected areas and are often the communities most impacted by tourism visitation and are dependent on tourism revenue. This book presents informed, interpreted, and nuanced approaches towards protect area management and conservation, based on bottom-up local experiences by the gateway communities.
Автор: S Shyam Sundar Название: The Handbook of the Psychology of Communication Technology ISBN: 1118413369 ISBN-13(EAN): 9781118413364 Издательство: Wiley Рейтинг: Цена: 27554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions.
Автор: Liao Heng Название: Mathematics for Future Computing and Communications ISBN: 1316513580 ISBN-13(EAN): 9781316513583 Издательство: Cambridge Academ Рейтинг: Цена: 8554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New mathematical ideas go hand-in-hand with innovation in computing, communications and AI. Such innovations are described here in a book that provides a panorama of ideas and applications in computer architecture, software verification, quantum computing, compressed sensing, Bayesian inference, machine learning, reinforcement learning and more.
Описание: In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document.
However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus.
It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Communicating Interpersonal Conflict in Close Relationships: Contexts, Challenges, and Opportunities provides a state-of-the-art review of research on conflict in close personal relationships. This volume brings together both seasoned and new voices in communication research to address the challenges in evaluating conflict. Contributors review the current state of research on themes related to power, serial arguments, interpersonal and family dynamics, physiological processes, and mechanisms of forgiveness by presenting theoretical reviews, original unpublished data-driven research, and discussions about the methodological challenges and opportunities in studying interpersonal conflict.
An essential resource for graduate students and faculty interested in interpersonal conflict in close relationships between romantic partners, families, or friends, this volume is intended for advanced coursework and individual study in communication, social psychology, and close relationship scholarship.
Описание: Communicating Interpersonal Conflict in Close Relationships: Contexts, Challenges, and Opportunities provides a state-of-the-art review of research on conflict in close personal relationships. This volume brings together both seasoned and new voices in communication research to address the challenges in evaluating conflict. Contributors review the current state of research on themes related to power, serial arguments, interpersonal and family dynamics, physiological processes, and mechanisms of forgiveness by presenting theoretical reviews, original unpublished data-driven research, and discussions about the methodological challenges and opportunities in studying interpersonal conflict. An essential resource for graduate students and faculty interested in interpersonal conflict in close relationships between romantic partners, families, or friends, this volume is intended for advanced coursework and individual study in communication, social psychology, and close relationship scholarship.
Описание: By introducing classic, foundational interpersonal communication frameworks and key interpersonal communication theories, Communicate to Connect: Interpersonal Communication for Today's Relationships provides students with vital information regarding how humans interact and build, maintain, and dissolve relationships with one another.
The book begins with chapters that define communication and introduce verbal communication and nonverbal communication. Additional chapters underscore the importance of listening, present common social roles and expectations related to communication, and provide guidance to increase message effectiveness and persuasion. Students learn about attachment and communication; secrets, self-disclosure, and privacy; maintaining long-distance relationships; the internet as a means of social support; and relationship dissolution, including the processes of hurt, anger, and forgiveness. Concluding chapters speak to organizational and workplace communication, family relationships, and cultural differences in interpersonal communication. Each chapter features a lab assignment that instructs students to participate in real-world observations and activities that foster connections between theory and application.
Addressing topics that resonate with and serve the needs of modern undergraduate students, Communicate to Connect is an exemplary resource for foundational courses in interpersonal communication, close relationships, and relational communication.
Описание: Translation and Localization brings together the research and insights of veteran practicing translators to offer comprehensive guidance for technical communicators. The volume begins with the fundamentals of translation before leading readers through the process of preparing technical documents for translation.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
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