Key Concepts in Marketing and Advertising, Jonah C. Pardillo

Название: Integrated Marketing Communications In Advertising And Promotion [Paperback] Integrated Marketing Communications In Advertising And Promotion [Paperback]
ISBN: 1133191428 ISBN-13(EAN): 9781133191421
Издательство: Cengage Learning
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Цена: 7918.00 р.
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Описание: This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.

Автор: Philip Kotler
Название: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
ISBN: 0471268674 ISBN-13(EAN): 9780471268673
Издательство: Wiley
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Цена: 4275.00 р.
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Описание: In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler`s distinguished forty-year career in the business.

Автор: Roetzer Paul
Название: The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms
ISBN: 1118131363 ISBN-13(EAN): 9781118131367
Издательство: Wiley
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Цена: 3802.00 р.
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Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.

Название: Nontraditional Media in Marketing and Advertising
ISBN: 1412997615 ISBN-13(EAN): 9781412997614
Издательство: Sage Publications
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Цена: 9504.00 р.
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Описание: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

Автор: Morales
Название: Marketing without Advertising
ISBN: 0415896983 ISBN-13(EAN): 9780415896986
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.