Brand Management in Digital and Sustainable Times, Joao Heitor De Avila Santos
Автор: Gupta Sunil Название: Driving Digital Strategy: A Guide to Reimagining Your Business ISBN: 163369268X ISBN-13(EAN): 9781633692688 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 4858.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Digital transformation is no longer news--it's a necessity.
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
A radical shift in perspective to transform your organization to become more innovative
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.
This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.
Explore the digitized future using new design criteria to create real value for the user
Foster radical innovation through an inspiring framework for action
Gather the right people to build highly-motivated teams
Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications
Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Автор: Mary J. Thornbush; Oleg Golubchikov Название: Sustainable Urbanism in Digital Transitions ISBN: 3030259463 ISBN-13(EAN): 9783030259464 Издательство: Springer Рейтинг: Цена: 3213.00 р. Наличие на складе: Поставка под заказ.
Описание:
This book examines how contemporary urbanism is influenced by digital and low carbon transitions. From its infancy at the scale of individual buildings, a focus on ‘green’ agenda, energy, and resource efficiency has fostered research and policies for low carbon cities, eco-cities, and increasingly intelligent and smarter urban systems. Cities around the world are getting ‘smarter’ as more advanced technology is integrated into urban planning and design. People are relying more on digital and information and communication technology (ICT) in their daily lives, while cities are adopting more digital technology to monitor and gather information about people and their environment. This leads to Big Data collection, which is used to inform governance and improve urban performance. These transformations, however, raise critical questions, including whether emerging smart sustainable cities are too technocratic, but also with regard to citizen involvement. This brief addresses these important contemporary concerns through a review of literature and existing urban strategies. It should be of interest to everyone involved in advancing sustainable cities and smart cities. It should also be a relevant read for students and researchers in this area.
Описание: Chapter 1 . Introduction.- Chapter 2 . People, Intangibles and Digital Transformation.- Chapter 3 . Knowledge and Technology: Man as a Technological Animal.- Chapter 4 . Beyond Digitalization: "My Boss is Artificial".- Chapter 5 . Smart Cities, Well-being and Good Business: The 2030 Agenda and the Role of Knowledge in the Era of Industry 4.0.- Chapter 6 . Business Model Innovation and Transition to a Sustainable Food System: A Case Study in the Lisbon Metropolitan Area.- Chapter 7 . Digital Transformation and Brazilian Agribusiness: An Analysis of Knowledge Management in the Sector.- Chapter 8 . Sustainable Business Models and Artificial Intelligence: Opportunities and Challenges.- Chapter 9 . Strategy Innovation, Intellectual Capital Management and the Future of Healthcare: The Case of Kiron by Nucleode.- Chapter 10 . ALTUS: A Process Oriented, Knowledge Governance Maturity Model.- Chapter 11 . Trusting Security When Sharing Knowledge?.- Chapter 12 . Sustainable Corporate Development. A Resource-Oriented Approach.- Chapter 13 . KM 3.0: Knowledge Management Computing under Digital Economy.- Chapter 14 . Key Competencies for Digital Transformation in Workplace.- Chapter 15 . The Ungoverned Space of Cyber: Protecting your Intangibles.- Chapter 16 . The Brazilian Development Bank Impact Thesis: A Methodology to Address the Development Goals of the Knowledge and Sustainable New Economy.- Chapter 17 . Knowledge Decentralization in the Age of Blockchain: Developing a Knowledge-Transfer System Using Digital Assets.- Chapter 18 . Digital Transformation and Additive Manufacturing.
Описание: This book elaborates on the combined challenges regarding intrapreneurship, sustainability of human resources management (HRM) and digital transformation faced by today`s organizations.
Описание: Chapter 1 . Introduction.- Chapter 2 . People, Intangibles and Digital Transformation.- Chapter 3 . Knowledge and Technology: Man as a Technological Animal.- Chapter 4 . Beyond Digitalization: "My Boss is Artificial".- Chapter 5 . Smart Cities, Well-being and Good Business: The 2030 Agenda and the Role of Knowledge in the Era of Industry 4.0.- Chapter 6 . Business Model Innovation and Transition to a Sustainable Food System: A Case Study in the Lisbon Metropolitan Area.- Chapter 7 . Digital Transformation and Brazilian Agribusiness: An Analysis of Knowledge Management in the Sector.- Chapter 8 . Sustainable Business Models and Artificial Intelligence: Opportunities and Challenges.- Chapter 9 . Strategy Innovation, Intellectual Capital Management and the Future of Healthcare: The Case of Kiron by Nucleode.- Chapter 10 . ALTUS: A Process Oriented, Knowledge Governance Maturity Model.- Chapter 11 . Trusting Security When Sharing Knowledge?.- Chapter 12 . Sustainable Corporate Development. A Resource-Oriented Approach.- Chapter 13 . KM 3.0: Knowledge Management Computing under Digital Economy.- Chapter 14 . Key Competencies for Digital Transformation in Workplace.- Chapter 15 . The Ungoverned Space of Cyber: Protecting your Intangibles.- Chapter 16 . The Brazilian Development Bank Impact Thesis: A Methodology to Address the Development Goals of the Knowledge and Sustainable New Economy.- Chapter 17 . Knowledge Decentralization in the Age of Blockchain: Developing a Knowledge-Transfer System Using Digital Assets.- Chapter 18 . Digital Transformation and Additive Manufacturing.
Автор: Ingrid Vasiliu-Feltes Название: Impact of Women`s Empowerment on SDGs in the Digital Era ISBN: 1668436388 ISBN-13(EAN): 9781668436387 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25780.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discusses global issues surrounding the gender gap and how women`s empowerment can contribute to each of the 17 Sustainable Development Goals, and highlights opportunities, challenges, drivers of success, and the importance of ethical leadership in order to successfully create a women`s empowerment legacy for future generations.
Автор: Campher, Henk Название: Creating a sustainable brand ISBN: 1910174068 ISBN-13(EAN): 9781910174067 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business - a fusion of products and branding that can actually drive sustainability and grow the business top line.
Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn't the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.
This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.
Автор: Nicholas Capaldi; Samuel O. Idowu; Ren? Schmidpete Название: Responsible Business in Uncertain Times and for a Sustainable Future ISBN: 3030112160 ISBN-13(EAN): 9783030112165 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers up-to-date insights into the theory and practice of Corporate Social Responsibility (CSR) and sustainability management. Gathering contributions by a team of international scholars, it shares perspectives from a variety of academic disciplines, including management and tourism as well as accounting, higher education research and supply chain management. Guided by the credo of achieving 'Responsible Business for Uncertain Times and a Sustainable Future,' the authors present their latest reflections on, and possible solutions for, sustainable and responsible business practices. All of the contributions presented here are critical, evidence-based and solution-oriented, making the book both practical and insightful reading for academics and practitioners alike.
Автор: Andrea Chiarini Название: Sustainable Operations Management ISBN: 3319140019 ISBN-13(EAN): 9783319140018 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents innovative research on various aspects of sustainability in the field of operations management and illustrates the potential of sustainability thinking and practice to improve operations performance and thereby meet customer needs.
Автор: Schoenmaker, Dirk (professor Of Banking And Financ Название: Principles of sustainable finance ISBN: 0198826605 ISBN-13(EAN): 9780198826606 Издательство: Oxford Academ Рейтинг: Цена: 10296.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining theory, empirical data, and policy this book provides a fresh analysis of sustainable finance. It explains the sustainability challenges for corporate investment and shows how finance can steer funding to certain companies and projects without sacrificing return, speeding up the transistion to a sustainable economy.
Автор: Niels Schneider Название: Ecopreneurship: Business practices for a sustainable future ISBN: 3110684586 ISBN-13(EAN): 9783110684582 Издательство: Walter de Gruyter Рейтинг: Цена: 16169.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This research monograph answers the question how sustainability driven entrepreneurs (ecopreneurs) deliver their sustainability goals through their business practices. The research draws on data from 12 case studies set within the food industry. The analysis takes a firm level and a supply chain level perspective and provides insights to the interconnected nature of sustainability goals within and across firms.
It provides theoretical propositions that show one approach of how to conduct business in a way that works for the planet and people in addition to shareholders. This presents an alternative understanding of organisational performance that builds the foundation for many avenues of future research into sustainable management.
The research combines the remote areas of supply chain management and entrepreneurship at the intersection of sustainability. This novel approach and the insights from the business practice exploration, offer many avenues for further research beyond entrepreneurship and supply chain management. This book will be of interest to academics in management research and also to people with an academic background that work together with sustainability driven and/ or social entrepreneurs, who could benefit from the insights into how sustainability goals are delivered through business practices and the relevant trade-offs faced by ecopreneurs.
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