Cases on Social Justice in China and Perspectives on Chinese Brands, Lulu Wang, Youssef El Haoussine
Автор: Lulu Wang, Youssef El Haoussine Название: Cases on Social Justice in China and Perspectives on Chinese Brands ISBN: 1668449552 ISBN-13(EAN): 9781668449554 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 33541.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China.
Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
Автор: Zhi-Xue Zhang; Jianjun Zhang Название: Understanding Chinese Firms from Multiple Perspectives ISBN: 3662515067 ISBN-13(EAN): 9783662515068 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book sets forth the explorations and thoughts on Chinese enterprise management practices from both academic and practical perspective, extracts the management theory of Chinese characteristics, and represents the efforts to establish and develop Chinese organization and management.
Автор: Zhang Xiuping, Corrie Bruce P. Название: Investing in China and Chinese Investment Abroad ISBN: 981107982X ISBN-13(EAN): 9789811079825 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises.
Chapter 1: Marketing Brands in Africa: An Introduction
This chapter will provide an introduction and overview of the remaining chapters in the book and how they weave together to tell a coherent story about the topic.
Tentative Lead Contributor: Dr Samuelson Appau
PART 1: PRACTICAL PERSPECTIVES
Chapter 2: Branding Start-ups in Africa
There has been a massive upsurge in start-ups and start-up hubs and incubators in many African countries, particularly Kenya, Nigeria and South Africa, with Nairobi even being touted as the "Silicon Savannah" of Africa (Jones et al. 2018). Many global brands like Google and Facebook are investing in this space, and yet we know very little about the brand building strategies of these start-ups and how they market themselves to local and global audiences. Contributors to this chapter will examine the success (and failure) factors as well as lessons for building start-ups brands in Africa.
Tentative Lead Contributor: Mr Sydney Sam
Chapter 3: In Dangerous Waters: Building an Oil and Gas Brand in Africa
Oil and gas (or energy) is a controversial industry, and consumers often have negative perceptions and associations of brands in this sector due primarily to their negative environmental impact as well as potential for political conflicts (Hartmann and Apaolaza-Ibбсez, 2012). Thus, brands that operate in this space often need to address these negative images or position themselves as part of the solution and not part of the problem. Contributors to this chapter will therefore discuss the branding strategies to build and market an oil and/or gas (energy) brand in Africa, whiles negotiating these negative industry images.
Tentative Lead Contributor: Mr Kevin Okyere
Chapter 4: Branding and Marketing Religious Organizations in Africa
It is impossible to talk about Africa without talking about religion. Living in the most religious continent in the world, Africans have an "incurably religious" culture that has fostered the mass growth and marketing of religious organizations that actively brand and market themselves to a pluralistic and variety seeking religious audience (Bonsu and Belk, 2010). In many Africa countries, religion is serious business and actively compete with each other and non-religious brands for consumer spend and loyalty. (Appau and Mabefam, 2020). Contributors to this chapter will examine how religious organizations in Africa bridge the sacred/secular boundaries of religion and marketing to successfully build and market themselves as brands. The contributors will also reflect on the benefits and problems of branding religion.
Tentative Lead Contributor: Professor Asonzeh Ukah
Chapter 5: Visit Africa: Place Branding in Africa
Many African countries have been marketed as desirable tourist destinations, which promise an exotic experience that is differentiated from other tourism destinations (Wanjiru, 2006). Contributors to this chapter will discuss the current state of branding African places for tourism consumption and examine opportunities and challenges for other African countries looking to brand their geographical and cultural places as differentiated tourism destinations.
Tentative Lead Contributor: Dr Arinze Nwoba
Chapter 6: University Brand Marketing: A Website Analysis of Leading Universities in Africa
Increasingly, Universities are taking on a marketing orientation, recognising that they offer a service to consumers (students) who often choose among competing offerings (Maringe and Gibbs, 2008). Traditional Universities in Africa are now competing with both local new entrants such as private Universities and global entrants like European and American universities with local operations in the supply of
Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.
Описание: This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities.
Автор: Xiuping Zhang; Bruce P. Corrie Название: Investing in China and Chinese Investment Abroad ISBN: 981134034X ISBN-13(EAN): 9789811340345 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Поставка под заказ.
Описание:
The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises. Applying statistical methods and up-to-date data analysis, it examines every aspect of the investment environment in China. The author’s ideas are further illustrated with 39 figures and diagrams. Its 18 chapters discuss topics ranging from history, the current situation and problems of foreign investment in China, to China’s policies for attracting foreign investment, the top 500 global companies in China, urban competitive analysis and multinational corporations in Beijing. It also analyzes Chinese investment in foreign countries. It is a valuable investment guide, and is also a useful reference resource for academic research and teaching related to international business and the Chinese economy.
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