From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History, Zhiyan W., Borgerson J., Schroeder J.
Автор: Schroeder Jonathan Название: From Chinese Brand Culture to Global Brands ISBN: 1137276347 ISBN-13(EAN): 9781137276346 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.
Описание: The Responsible Fashion Company provides an overview of the theory, challenges and opportunities of sustainability in the fashion, design and luxury industries and presents leading examples from pioneers such as Gucci, Levi`s, Timberland and Brunello Cucinelli.
Автор: Mazzalovo Название: Brand Aesthetics ISBN: 0230336736 ISBN-13(EAN): 9780230336735 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Автор: Huidi Ma; Er Liu Название: Traditional Chinese Leisure Culture and Economic Development ISBN: 1137596600 ISBN-13(EAN): 9781137596604 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the history of leisure in Chinese culture by tracing the development of Chinese philosophy and leisure values in Chinese tradition and civilization. It addresses the tremendous changes in Chinese society brought about by the country`s rapid economic development and the impact on Chinese culture and leisure.
Few inventions in human history have been as revolutionary concerning the way people communicate and do business as the internet. Almost 60% of the world’s population have access to the World Wide Web, so that a rapid future development regarding global businesses, which strongly depend on the usage of the internet, can surely be predicted . International companies and organizations operate worldwide, with participants across all cultures. This development results in an increasing focus on managing the gaps and specific characteristics of different cultures. In this context, not only marketing across geographic boundaries needs to be reconsidered, but also communication via internet. The author examines whether culture has traceable influences on the internet presences of international companies and – if so – what impact these influences have on the respective web design. Therefore, he analyzes sample internet presences of German and Chinese companies by applying the method of content analysis in order to finally propose a culturally optimized blueprint of a website.
Автор: Muthu Название: Fast Fashion, Fashion Brands and Sustainable Consumption ISBN: 9811312672 ISBN-13(EAN): 9789811312670 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the connection between fast fashion brands and customer-centric sustainability. Fast fashion is an inevitable element in today`s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Автор: Yunhua Zhang Название: Insights into Chinese Agriculture ISBN: 9811345562 ISBN-13(EAN): 9789811345562 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses simple economic theories to explain how China's agricultural economic phenomena exists in reality. It also helps the reader to get a clear understanding of economic phenomena, insight into the 'hog cycle' and 'food safety,' as well as other economic and social phenomena. The language of this book is not only easy to understand, but also uses ancient poetry and humor to make the subject interesting, as it speaks to the history and current situation of Chinese agriculture. It also opens a window for the people to read about agriculture. This is a unique book on agricultural science that fills an important gap in works on agricultural science and agricultural economics.
Автор: Tsui Anne S., Zhang Yingying, Chen Xiao-Ping Название: Leadership of Chinese Private Enterprises: Insights and Interviews ISBN: 134968032X ISBN-13(EAN): 9781349680320 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This original book presents in-depth research into thirteen successful Chinese private enterprises through interviews with their founder-entrepreneurs.
Название: Chinese culture in a cross-cultural comparison ISBN: 3631611609 ISBN-13(EAN): 9783631611609 Издательство: Peter Lang Рейтинг: Цена: 20158.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beitr?ge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
Автор: Yingjiao Xu; Ting Chi; Jin Su Название: Chinese Consumers and the Fashion Market ISBN: 9811341486 ISBN-13(EAN): 9789811341489 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.
Автор: Xu Название: Chinese Consumers and the Fashion Market ISBN: 9811084289 ISBN-13(EAN): 9789811084287 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.
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