Chinese Consumers and the Fashion Market, Yingjiao Xu; Ting Chi; Jin Su
Автор: Sethi Название: Chinese Consumers ISBN: 9811089914 ISBN-13(EAN): 9789811089916 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
Автор: Ashok Sethi Название: Chinese Consumers ISBN: 981134292X ISBN-13(EAN): 9789811342929 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Автор: Xu Название: Chinese Consumers and the Fashion Market ISBN: 9811084289 ISBN-13(EAN): 9789811084287 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.
Автор: Ree C. Ho Название: Strategies and Tools for Managing Connected Consumers ISBN: 1522596976 ISBN-13(EAN): 9781522596974 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 40194.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
Автор: Ree C. Ho Название: Strategies and Tools for Managing Connected Consumers ISBN: 1522596984 ISBN-13(EAN): 9781522596981 Издательство: Mare Nostrum (Eurospan) Цена: 30769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
Автор: Pui-Sze Chow; Chun-Hung Chiu; Amy C. Y. Yip; Ailie Название: Contemporary Case Studies on Fashion Production, Marketing and Operations ISBN: 9811349843 ISBN-13(EAN): 9789811349843 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Автор: Hawkins Cyndy Название: Rethinking Children as Consumers ISBN: 1138832448 ISBN-13(EAN): 9781138832442 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis.
Examining key debates on children s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands:
children as consumers of services;
children as consumers of space;
the link between citizenship and consumption;
the influences of the marketization of childhood.
"
Children and Consumerism in Contemporary Society "will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society."
Автор: Foxall Название: Consumers in Context ISBN: 1138962899 ISBN-13(EAN): 9781138962897 Издательство: Taylor&Francis Рейтинг: Цена: 39811.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Автор: Aline Kr?mer Название: Low-Income Consumers as a Source of Innovation ISBN: 3658089296 ISBN-13(EAN): 9783658089290 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Автор: Wirtz Jochen Название: Understanding Service Consumers ISBN: 1944659099 ISBN-13(EAN): 9781944659097 Издательство: World Scientific Publishing Рейтинг: Цена: 1418.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Описание: This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
