Digital Technologies for Entrepreneurship in Industry 4.0, Elena G. Popkova
Автор: Elena G. Popkova Название: Digital Technologies for Entrepreneurship in Industry 4.0 ISBN: 1668442655 ISBN-13(EAN): 9781668442654 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 38669.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a new idea of e-business, extending its boundaries in Industry 4.0. The book demonstrates that in a modern digital environment, e-business is not only about e-commerce, but is also about enterprises from other areas of the economy that implements e-business models.
Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Описание: Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes.
Автор: Read Stuart Название: Effectual Entrepreneurship ISBN: 1138923788 ISBN-13(EAN): 9781138923782 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Нет в наличии.
Описание: Whether you`re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don`t wait. Open this updated bestseller. Inside you`ll find everything you need. With refreshed case studies and improved features, the text also benefits from new material on topics such as forecasting, error analysis and social media.
Описание: This book presents the latest research perspectives on how the Industry 4.0 paradigm is challenging the process of technological and structural change and how the diversification of the economy affects structural transformation.
Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Автор: Niels Schneider Название: Ecopreneurship: Business practices for a sustainable future ISBN: 3110684586 ISBN-13(EAN): 9783110684582 Издательство: Walter de Gruyter Рейтинг: Цена: 16169.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This research monograph answers the question how sustainability driven entrepreneurs (ecopreneurs) deliver their sustainability goals through their business practices. The research draws on data from 12 case studies set within the food industry. The analysis takes a firm level and a supply chain level perspective and provides insights to the interconnected nature of sustainability goals within and across firms.
It provides theoretical propositions that show one approach of how to conduct business in a way that works for the planet and people in addition to shareholders. This presents an alternative understanding of organisational performance that builds the foundation for many avenues of future research into sustainable management.
The research combines the remote areas of supply chain management and entrepreneurship at the intersection of sustainability. This novel approach and the insights from the business practice exploration, offer many avenues for further research beyond entrepreneurship and supply chain management. This book will be of interest to academics in management research and also to people with an academic background that work together with sustainability driven and/ or social entrepreneurs, who could benefit from the insights into how sustainability goals are delivered through business practices and the relevant trade-offs faced by ecopreneurs.
Описание: Cross-industry innovation introduces a dilemma for the innovation process. On one hand, there is a broad consensus in research that diversity in knowledge leads to increased levels of novelty in innovation. On the other hand, the crossing of industries boundaries is known to cause knowledge boundaries between actors.
This book contributes to this end, by the development of new understanding of important aspects in cross-industry innovation. The empirical bases for this research are case data from the Pumps & Pipes association in US and Norway (conferences and 7 Norwegian cross-industry collaborations), and cross-industry cases from the Norway Health Tech cluster.
Описание: This book explains the global business management domain in the current scenario and it covers the latest concepts in business and technologies applied for their successful implementation. The growth of global corporations has led to the development of new business strategies by the applications of new technologies. The critical success factors of business management depend on the successful applications of information systems and information technologies. To achieve competitive advantages, business management is applying strategies from technological perspectives for various concepts such as customer relationship management, cost management, marketing management, etc. COMPETITIVE TRENDS AND TECHNOLOGIES IN BUSINESS MANAGEMENT describes the applications and concept of IS in business management and presents the success stories of business. The book assesses competitive business management from an IS and IT perspective, examining business development policies linked to the profitability of global firms. The book covers comprehensive topics such as use of green technology in business processes, machine learning in business education, and artificial intelligence in the business sector. This book will drive readers to actively think through the most fundamental business concepts developed by IS and IT in the current competitive landscape and provides answers to questions such as: what are the new drivers of Business Management? and how do businesses apply IS and IT? The current Covid pandemic has caused serious financial loss to developing countries, and this book will help to explore new options of expanding markets for businesses by the applications of IS and IT.
Автор: Vincenzo Morabito Название: Digital Entrepreneurship ISBN: 1108969852 ISBN-13(EAN): 9781108969857 Издательство: Cambridge Academ Рейтинг: Цена: 4594.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Providing a strategic overview of the main challenges and trends related to digital entrepreneurship, this book will a useful tool for both business students and established executives alike.
Автор: Theyel, Gregory Gregory, Michael Название: Industry emergence ISBN: 0415734991 ISBN-13(EAN): 9780415734998 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book develops a novel industry emergence framework to explain the features, interaction, and synchronization of key elements for the birth and growth of new industries.
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