Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship, Mehdi Khosrow-Pour
Автор: Kshetri, Nir (university Of North Carolina Greensboro, Usa) Название: Global entrepreneurship ISBN: 1138311219 ISBN-13(EAN): 9781138311213 Издательство: Taylor&Francis Рейтинг: Цена: 13320.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new chapter on entrepreneurship in Latin America and new case studies contribute to an even more comprehensive view of the environments that affect entrepreneurs globally, in this second edition of a Choice Outstanding Academic Title.
Описание: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
The Retail and Food Services sectors play an important role in Singapore. They add to the vibrancy of the economy and contribute to the social well-being of Singaporeans. At the same time, they are often highlighted and scrutinised for their low productivity performance and high reliance on manpower. There is to date a lack of local literature that addresses the issues faced by the two sectors at the enterprise and worker levels.
This timely book includes major topics in services productivity in the Singapore context, with emphasis on Retail and Food Services. Topics covered include the key productivity levers of the services sectors: holistic productivity measurement framework, effective entrepreneurship, manpower management, promotion by social media, marketing, costing process and accounting sophistication. These areas are explored through literature reviews and in-depth interviews with companies and consumers. The chapters also include recommendations for policy makers and industry stakeholders. Written in a simple and accessible manner, this book will serve as an insightful guide to researchers, policy-makers, industry practitioners and enterprises and those who are keen to learn from the Singapore experience.
Автор: Kshetri Название: Global Entrepreneurship ISBN: 1138311200 ISBN-13(EAN): 9781138311206 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new chapter on entrepreneurship in Latin America and new case studies contribute to an even more comprehensive view of the environments that affect entrepreneurs globally, in this second edition of a Choice Outstanding Academic Title.
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