Описание: This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality
Название: The Naming Book ISBN: 1599186667 ISBN-13(EAN): 9781599186665 Издательство: Неизвестно Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A name can be a business`s first impression, a product`s calling card, and a brand`s defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
Relevanz von Naming Rights.- Chancen und Herausforderungen von Naming Rights fьr die identitдtsbasierte Markenfьhrung.- Kompositionelle und holistische Analyse der Kommunikationswirkungen und Цkonomisierung von Naming Rights anhand eines Fallbeispiels
Описание: Do you really want to know how to build a high conversion sales funnel?Do you want to know how to get your business off the ground?
The term funnel identifies that part of marketing that has the task of directing users to buy your products with sponsored, blogs, email marketing and more.
The funnel is commonly represented as a funnel but can actually be imagined more as a sieve, as its task is to pass on qualified users to purchase your products and disqualify those who are not targeted.
In this book, you will be taught to understand:
The psychology of the customer
How to speed up the construction of a sales funnel
How to optimize the conversion rate to increase your profits
How to optimize the setting of Google Analytics.
Even if you are at the beginning of your business and have never built a funnel, with this book you will learn the logic behind a sales funnel and avoid making the most trivial mistakes. This will allow you to achieve excellent results in your business in the short term.
Описание: Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
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Описание: By providing excellent service, organizations build strong relationships with customers, generate barriers to competition, utilize resources more efficiently, and increase profitability. This book provides concepts and tools to help managers:Uncover new sources of revenue from innovations and improvements in the customer experience, including leveraging business analytics and metrics.Design service processes, operations and channels to create customer experiences that build relationships, as well as design responses to service failures.Manage people, physical evidence, branding and communications to effectively cocreate experiences with customers.The Customer Experience is the sensory, cognitive, emotional, social, and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including prepurchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos).This book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers coproduce and cocreate their experiences, and how these activities influence business revenues and costs. The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how to manage relationships with customers to generate cash flows and profitability, including the role of pricing.
Описание: Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to conformance to technical standards, according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived quality -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, market-perceived quality versus competitors and aspire to an emerging fourth stage, true strategic management. Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the war room wall to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
Описание: Today`s customers are overwhelmed by information and endless consumer options. In this environment, salespeople don`t have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it`s game over.
Автор: Gillooly, Leah (manchester Metropolitan University, Uk) Eddy, Terry (university Of Windsor, Canada) Medway, Dominic (manchester Metropolitan Universit Название: Stadia naming rights in sport ISBN: 0367630087 ISBN-13(EAN): 9780367630089 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
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