Understanding Social Media: Extensions of Their Users 9781433186745

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Автор: Mira Rawady, Robert K. Logan
Название: Understanding Social Media: Extensions of Their Users
ISBN: 9781433186745
Издательство: Peter Lang
Классификация:

Исследования средств массовой информации

ISBN-10: 1433186748
Обложка/Формат: Hardback
Страницы: 232
Вес: 0.41 кг.
Дата издания: 19.07.2021
Серия: Understanding media ecology
Язык: English
Издание: New ed
Иллюстрации: 4 illustrations, unspecified; 4 illustrations, unspecified
Размер: 225 x 150 x 14
Читательская аудитория: Professional & vocational
Ключевые слова: Media studies, SOCIAL SCIENCE / Media Studies
Подзаголовок: Extensions of their users
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Поставляется из: Англии
Описание:

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

Дополнительное описание:

Preface – Acknowledgements – The Media That Made Social Media Possible – The Social Media Revolution – Social Media and Monopolies – The Splinternet, Cyber Warfare and the Social Media Counter Revolution – Appendix Social Media Apps.

Understanding Social Media: Extensions of Their Users, Mira Rawady, Robert K. Logan