Made in Future: A Story of Marketing, Media, and Content for our Times, Prashant Kumar
Автор: A. C. Grayling Название: Towards the Light: The Story of the Struggles for Liberty and Rights that Made the Modern West ISBN: 1472532147 ISBN-13(EAN): 9781472532145 Издательство: Bloomsbury Academic Рейтинг: Цена: 2549.00 р. 3642.00-30% Наличие на складе: Есть (1 шт.) Описание: In Towards the Light, A.C. Grayling tells the story of the long and difficult battle for freedom in the West, from the Reformation to the Universal Declaration of Human Rights, from the battle for the vote to the struggle for the right to freedom of conscience. As Grayling passionately affirms, it is a story - and a struggle - that continues to this day as those in power use the threat of terrorism in the 21st century to roll-back the liberties that so many have fought and died to win for us. Including an appendix of landmark documents, including the British and American Bills of Rights and the Declaration of the Rights of Man and of the Citizen, the Bloomsbury Revelations edition also includes a new preface by the author reflecting on developments since the book's original publication.
Автор: Shanon Fitzpatrick Название: True Story: How a Pulp Empire Remade Mass Media ISBN: 0674268016 ISBN-13(EAN): 9780674268012 Издательство: Wiley Рейтинг: Цена: 5536.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on Bernarr Macfadden, a bodybuilder turned publishing mogul, Shanon Fitzpatrick charts the rise and export of US mass media and consumer culture. Macfadden`s magazines-featuring fitness tips, celebrity gossip, and sensational "true" stories-created an enduring editorial template and powered worldwide demand for interactive American media.
Описание: Technological advances and the abundance of content choices have disrupted the traditional buyer journey so buyers are now in control, with the world's long-tail of information accessible at their fingertips. B2B technical buyers search for and choose the content they consume and trust with a great deal of scrutiny given the high stakes they face in making product purchase choices due to the critical applications they are solving. To drive interest, trust, and demand in their products, technical business leaders and communicators must create content that is as smart and precise as the technically-minded audiences they target.
Content Marketing offers a practical guide for engineers, scientists, and technical communicators to create effective, modern marketing. Unlike high-level, densely written textbooks or industry trade books that brush over the details or don't provide a guide for highly technical product marketing, this book includes specific strategies in jargon-free language that STEM professionals with no marketing background or young technical communications professionals in B2B technical markets can grasp and immediately employ. Each chapter illustrates concepts with real-world examples from engineering and scientific companies and original interviews with prominent content marketers.
This book provides an understanding of the definition, purpose and practical implementation of a content marketing program along with the relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives. It will also present the most effective forms of content marketing for engineering and scientific products, their structure and use, including emerging digital formats and explores how to create persuasive content and measure the effectiveness of content marketing.
New technologies, whether text message or telegraph, inevitably raise questions about emotion. New forms of communication bring with them both fear and hope, on one hand allowing us deeper emotional connections and the ability to forge global communities, while on the other prompting anxieties about isolation and over-stimulation. Feeling Mediated investigates the larger context of such concerns, considering both how media technologies intersect with our emotional lives and how our ideas about these intersections influence how we think about and experience emotion and technology themselves. Drawing on extensive archival research, Brenton J. Malin explores the historical roots of much of our recent understanding of mediated feelings, showing how earlier ideas about the telegraph, phonograph, radio, motion pictures, and other once-new technologies continue to inform our contemporary thinking. With insightful analysis, Feeling Mediated explores a series of fascinating arguments about technology and emotion that became especially heated during the early 20th century. These debates, which carried forward and transformed earlier discussions of technology and emotion, culminated in a set of ideas that became institutionalized in the structures of American media production, advertising, social research, and policy, leaving a lasting impact on our everyday lives.
Автор: Joseph Gilbert M Название: Mexico`s Once and Future Revolution ISBN: 0822355175 ISBN-13(EAN): 9780822355175 Издательство: Wiley EDC Рейтинг: Цена: 14586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this concise historical analysis of the Mexican Revolution, Gilbert M. Joseph and Jürgen Buchenau explore the revolution's causes, dynamics, consequences, and legacies. They do so from varied perspectives, including those of campesinos and workers; politicians, artists, intellectuals, and students; women and men; the well-heeled, the dispossessed, and the multitude in the middle. In the process, they engage major questions about the revolution. How did the revolutionary process and its aftermath modernize the nation's economy and political system and transform the lives of ordinary Mexicans? Rather than conceiving the revolution as either the culminating popular struggle of Mexico's history or the triumph of a new (not so revolutionary) state over the people, Joseph and Buchenau examine the textured process through which state and society shaped each other. The result is a lively history of Mexico's "long twentieth century," from Porfirio Díaz's modernizing dictatorship to the neoliberalism of the present day.
In this concise historical analysis of the Mexican Revolution, Gilbert M. Joseph and Jürgen Buchenau explore the revolution's causes, dynamics, consequences, and legacies. They do so from varied perspectives, including those of campesinos and workers; politicians, artists, intellectuals, and students; women and men; the well-heeled, the dispossessed, and the multitude in the middle. In the process, they engage major questions about the revolution. How did the revolutionary process and its aftermath modernize the nation's economy and political system and transform the lives of ordinary Mexicans? Rather than conceiving the revolution as either the culminating popular struggle of Mexico's history or the triumph of a new (not so revolutionary) state over the people, Joseph and Buchenau examine the textured process through which state and society shaped each other. The result is a lively history of Mexico's "long twentieth century," from Porfirio Díaz's modernizing dictatorship to the neoliberalism of the present day.
New technologies, whether text message or telegraph, inevitably raise questions about emotion. New forms of communication bring with them both fear and hope, on one hand allowing us deeper emotional connections and the ability to forge global communities, while on the other prompting anxieties about isolation and over-stimulation. Feeling Mediated investigates the larger context of such concerns, considering both how media technologies intersect with our emotional lives and how our ideas about these intersections influence how we think about and experience emotion and technology themselves. Drawing on extensive archival research, Brenton J. Malin explores the historical roots of much of our recent understanding of mediated feelings, showing how earlier ideas about the telegraph, phonograph, radio, motion pictures, and other once-new technologies continue to inform our contemporary thinking. With insightful analysis, Feeling Mediated explores a series of fascinating arguments about technology and emotion that became especially heated during the early 20th century. These debates, which carried forward and transformed earlier discussions of technology and emotion, culminated in a set of ideas that became institutionalized in the structures of American media production, advertising, social research, and policy, leaving a lasting impact on our everyday lives.
Автор: Brough Melissa Название: Youth Power in Precarious Times: Reimagining Civic Participation ISBN: 1478008075 ISBN-13(EAN): 9781478008071 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3881.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Does youth participation hold the potential to change entrenched systems of power and to reshape civic life? In Youth Power in Precarious Times Melissa Brough examines how the city of Medellín, Colombia, offers a model of civic transformation forged in the wake of violence and repression. She responds to a pressing contradiction in the world at large, where youth political participation has become a means of commodifying digital culture amid the ongoing disenfranchisement of youth globally. Brough focuses on how young people's civic participation online and in the streets in Medellín was central to the city's transformation from having the world's highest homicide rates in the early 1990s to being known for its urban renaissance by the 2010s. Seeking to distinguish commercialized digital interactions from genuine political participation, Brough uses Medellín's experiences with youth participation—ranging from digital citizenship initiatives to the voices of community media to the beats of hip-hop culture—to show how young people can be at the forefront of fostering ecologies of artistic and grassroots engagement in order to reshape civic life.
Описание: Louis Austin (1898-1971) came of age at the nadir of the Jim Crow era and became a transformative leader of the long black freedom struggle in North Carolina. From 1927 to 1971, he published and edited the Carolina Times, the preeminent black newspaper in the state. He used the power of the press to voice the anger of black Carolinians, and to turn that anger into action in a forty-year crusade for freedom.
In this biography, Jerry Gershenhorn chronicles Austin's career as a journalist and activist, highlighting his work during the Great Depression, World War II, and the postwar civil rights movement. Austin helped pioneer radical tactics during the Depression, including antisegregation lawsuits, boycotts of segregated movie theaters and white-owned stores that refused to hire black workers, and African American voting rights campaigns based on political participation in the Democratic Party. In examining Austin's life, Gershenhorn narrates the story of the long black freedom struggle in North Carolina from a new vantage point, shedding new light on the vitality of black protest and the black press in the twentieth century.
Описание: Does youth participation hold the potential to change entrenched systems of power and to reshape civic life? In Youth Power in Precarious Times Melissa Brough examines how the city of Medellín, Colombia, offers a model of civic transformation forged in the wake of violence and repression. She responds to a pressing contradiction in the world at large, where youth political participation has become a means of commodifying digital culture amid the ongoing disenfranchisement of youth globally. Brough focuses on how young people's civic participation online and in the streets in Medellín was central to the city's transformation from having the world's highest homicide rates in the early 1990s to being known for its urban renaissance by the 2010s. Seeking to distinguish commercialized digital interactions from genuine political participation, Brough uses Medellín's experiences with youth participation—ranging from digital citizenship initiatives to the voices of community media to the beats of hip-hop culture—to show how young people can be at the forefront of fostering ecologies of artistic and grassroots engagement in order to reshape civic life.
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