Описание: Claudia Goldstein mines a rich, interdisciplinary mix of sources to shed new light on the cultural history of sixteenth-century Antwerp. Recontextualizing some of Bruegel`s work within the cultural nexus of the dining room, she offers a critical and entirely original examination of the function of early modern images for the people who owned and viewed them.
Автор: Marcel Danesi Название: Semiotics with a Conscience: Decoding Dangerous Discourses ISBN: 1350362085 ISBN-13(EAN): 9781350362086 Издательство: Bloomsbury Academic Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience. Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial purposes, such as advertising or marketing, could also be applied to deciphering current world problems. Through describing the semiotic notions and methods that can be used to analyze misrepresentations, propaganda, or meaning collapses, the book enables readers to become conscientiously aware of their hidden meanings and the harmful effects that they have on society. Identifying key issues of concern, such as climate change and anti-science discourses, it shows how they can be interpreted in terms of basic semiotic theory. This analysis of crucial issues demonstrates how semiotics can be used to raise awareness of critically important matters in modern society, and to encourage the development of more robust and ethical attitudes towards them.
Автор: Danesi, Marcel Название: Why it sells ISBN: 0742555453 ISBN-13(EAN): 9780742555457 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 8026.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Описание: In May 2014, the French research laboratory ISEOR and the University of St. Thomas co-sponsored a conference on the application of the Socio-Economic Approach to Management (SEAM) paradigm and methodology in the US. This volume captures the ideas, applications, and exchanges of that meeting, attempting to bring the reader into the conference itself.
Описание: In May 2014, the French research laboratory ISEOR and the University of St. Thomas co-sponsored a conference on the application of the Socio-Economic Approach to Management (SEAM) paradigm and methodology in the US. This volume captures the ideas, applications, and exchanges of that meeting, attempting to bring the reader into the conference itself.
Автор: Schulte Stephanie Название: Cached ISBN: 0814708676 ISBN-13(EAN): 9780814708675 Издательство: Wiley EDC Рейтинг: Цена: 4631.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
“This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.” —Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action. Policymakers and news media attempted—and often struggled—to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution. Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology.
Автор: Maltby, Richard (matthew Flinders Distinguished Emeritus Professor Of Screen Studies, Flinders University, South Australia) Название: Decoding the movies ISBN: 1905816448 ISBN-13(EAN): 9781905816446 Издательство: Неизвестно Рейтинг: Цена: 34945.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book "decodes" 1930s Hollywood movies and explains why they looked and behaved as they did. Representing the summation of Richard Maltby`s four decades of scholarship in the field, it uses a series of case studies to demonstrate how an appreciation of these movies is enhanced by examining the circumstances of their production and consumption.
Автор: Schulte Stephanie Ricker Название: Cached: Decoding the Internet in Global Popular Culture ISBN: 0814708668 ISBN-13(EAN): 9780814708668 Издательство: Wiley EDC Рейтинг: Цена: 11669.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
“This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.” —Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action. Policymakers and news media attempted—and often struggled—to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution. Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology.
Название: Decoding Coca-Cola ISBN: 1138495441 ISBN-13(EAN): 9781138495449 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
Автор: Joanna K. Love Название: Soda Goes Pop: Pepsi-Cola Advertising and Popular Music ISBN: 0472074024 ISBN-13(EAN): 9780472074020 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11504.00 р. Наличие на складе: Поставка под заказ.
Описание: How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi`s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
Автор: Flusty, Steven Название: De-Coca-Colonization ISBN: 0415945380 ISBN-13(EAN): 9780415945387 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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