Описание: Claudia Goldstein mines a rich, interdisciplinary mix of sources to shed new light on the cultural history of sixteenth-century Antwerp. Recontextualizing some of Bruegel`s work within the cultural nexus of the dining room, she offers a critical and entirely original examination of the function of early modern images for the people who owned and viewed them.
Автор: Danesi, Marcel Название: Why it sells ISBN: 0742555453 ISBN-13(EAN): 9780742555457 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 8026.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Автор: Derval, Diana Название: Right sensory mix ISBN: 3662637944 ISBN-13(EAN): 9783662637944 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers` behavior and preferences.
Автор: Flusty, Steven Название: De-Coca-Colonization ISBN: 0415945372 ISBN-13(EAN): 9780415945370 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Flusty, Steven Название: De-Coca-Colonization ISBN: 0415945380 ISBN-13(EAN): 9780415945387 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Derval, Diana Название: Right Sensory Mix ISBN: 3662637979 ISBN-13(EAN): 9783662637975 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In May 2014, the French research laboratory ISEOR and the University of St. Thomas co-sponsored a conference on the application of the Socio-Economic Approach to Management (SEAM) paradigm and methodology in the US. This volume captures the ideas, applications, and exchanges of that meeting, attempting to bring the reader into the conference itself.
Автор: Schulte Stephanie Название: Cached ISBN: 0814708676 ISBN-13(EAN): 9780814708675 Издательство: Wiley EDC Рейтинг: Цена: 4631.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
“This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.” —Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action. Policymakers and news media attempted—and often struggled—to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution. Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology.
Автор: Schulte Stephanie Ricker Название: Cached: Decoding the Internet in Global Popular Culture ISBN: 0814708668 ISBN-13(EAN): 9780814708668 Издательство: Wiley EDC Рейтинг: Цена: 11669.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
“This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.” —Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action. Policymakers and news media attempted—and often struggled—to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution. Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology.
Описание: In May 2014, the French research laboratory ISEOR and the University of St. Thomas co-sponsored a conference on the application of the Socio-Economic Approach to Management (SEAM) paradigm and methodology in the US. This volume captures the ideas, applications, and exchanges of that meeting, attempting to bring the reader into the conference itself.
Название: Decoding coca-cola ISBN: 0367642204 ISBN-13(EAN): 9780367642204 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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